Head of SEO Strategy

- Company: TrioSEO
- Type: Full-time, fully remote (global)
- Reports to: CEO

About TrioSEO

We run full-service SEO/AISEO for B2B and SaaS companies: keyword strategy, content creation, on-page SEO, and backlinks, executed as a managed monthly service.

Some of our core values:

- Communication – Get ahead of mishaps, overcommunicate, communicate with clients, and be open and transparent. Own all your ups and downs and learn from mistakes. Don’t challenge feedback.
- Quality of Work – no average work. We are looking for A-players only with the confidence and expertise to back up their work.
- Ownership – Big focus for leaders in the team; team members own their own work, hit deadlines
- Tracking & Data – Track everything and monitor diligently, all wins, losses, and KPIs
- Adopting quickly – There are lots of changes in SEO and AI right now; lean into it as much as possible with a learning mindset.
- Be AI Forward – You MUST know how to use Claude and Cowork comfortably. This is a required skill. We encourage you to use AI as a tool, not a replacement for thinking; create workflows and systems to support your work. If we sense you are too reliant on AI, we will part ways immediately.

The role

You own how TrioSEO does SEO, and we are looking for someone to grow into a leadership role overseeing strategy for all clients and leading a team of strategists.

We currently have two full-time strategists, managed by the CEO. The goal, over time, is for you to take the baton from the CEO and support the strategists.

Today, strategy quality depends on who is running the account. Your job is to make it depend on the method and process instead. That means defining what a TrioSEO strategy looks like, building the templates and decision rules behind it, reviewing the work that goes out, and being the person clients talk to when needed.

This is a hands-on role. You will be in Ahrefs and Search Console / GA4 daily, creating and reviewing strategy sheets, and taking client calls within 6 months.

What you'll own

- Strategy:. Master the TrioSEO process for turning a client's site, market, and revenue goals into a keyword map, content plan, and technical priority list. We have a very strong process; you’ll learn it, and upgrade it over time.
- Account strategy quality: Review and sign off on the strategy for every active account.



Catch the plans that will not produce results before they ship. This is a 6-12+ month training path, not immediate.
- Keyword and topic architecture: Cluster design, page type decisions (service, comparison, roundup, bottom-of-funnel), cannibalization prevention, and internal link structure across a full site.
- Technical SEO direction: Diagnose crawl, indexation, site structure, and Core Web Vitals issues, then write the fix spec and get it implemented with our dev team.
- Link strategy: Set anchor and target page priorities for our monthly placements, and direct our outreach process toward the pages that need authority.
- Client relationships: Own the strategic conversation on your accounts, such as kickoffs, quarterly reviews, and the hard conversations when results lag.
- Analytics and reporting. Set realistic expectations at the start, then explain honestly what happened against them. You will monitor and analyze results, then form strategies as needed.

What success looks like

First 30 days

- Audit active clients
- Learn the inner workings of our systems (Ahrefs, Strategy, Airtable, Claude, etc.)
- Support existing strategists by doing keyword research
- Join regular meetings with the team to embrace company routines

First 90 days

- Shipping standardized strategy framework: templates, decision rules, and a QC checklist for strategy work.
- Rebuild the strategy on the accounts flagged as at-risk in your audit.
- Running strategic reviews on your accounts with the CEO / Leadership team.

First 12 months

- Every active account is running on the documented method, with strategy quality independent of who executes it.
- Measurable improvement in the metrics we agree on at hire (rankings for priority clusters, qualified organic traffic, and client retention).
- Reviewing and approving other strategists

Who this is for

- 5+ years in SEO with at least 3 years running strategy for multiple clients or multiple sites at once.
- You have taken a site from flat to growing and can explain the specific decisions that caused it, not just the timeline.




- Strong on content-led SEO for B2B or SaaS. You understand that a page ranking is not the goal; a page ranking and converting is.
- Comfortable with technical SEO. You can read a crawl, spot the pattern, and write a spec a developer will accept.
- Fluent in Ahrefs, Google Search Console, GA4, and Screaming Frog or equivalent.
- You communicate clearly, stay organized, and are punctual.
- You can defend a recommendation to a skeptical client and change your mind when the data says you should.
- You have positive opinions about AI in content production and have worked with AI-assisted workflows.
- You work well without supervision across time zones and close loops without being chased.

Who this isn't for

- Anyone who wants a purely managerial role. You will be doing the work.
- Anyone whose strategy stops at a keyword list and a content calendar.
- Anyone allergic to client contact.

Benefits

- Fully remote, anywhere. Bonus points if you are in Pune or willing to relocate.
- Async-first. We expect a few hours of overlap with US Pacific Central time for client calls.
- You will get 96 hours per year of paid time off (6 U.S. Holidays, 6 days of your choosing).
- Full-time team members get mid-year and year-end bonuses based on individual performance and company performance.
- Tools, software, and training budget covered.

Important Notes

- There is one unpaid test to start (quick keyword strategy). The goal is to gauge how well you follow directions and communicate when working on a current strategy.
- If the test goes well, there will be a paid test next, which is more elaborate.
- We will likely spend the first 30 days on an hourly contractor basis to continue getting a feel for each other. If you have a current job that requires notice to leave, this also gives us time to plan accordingly.
- While contracting, we will better determine an employment path that makes sense (full-time vs part-time) depending on your current situation (job, location, hours, etc.).
- Please apply with your LinkedIn URL, portfolio/case studies, and anything else that would make you stand out from other applicants.
- There is a 30-day probationary period for unforeseen circumstances.

Pay: From ₹180,000.00 per month

Perks:

- Flexible schedule
- Paid sick time
- Paid time off
- Work from home

Work Location: Remote

📌 Head of SEO Strategy (India)
🏢 TrioSEO
📍 India