Job Title: SEO Specialist
Department: Digital Marketing
Employment Type: Full-Time
Experience: 1–2 years

About the Role:

We are looking for a results-driven SEO Specialist to improve the organic visibility, search rankings, traffic, and online presence of our websites and clients. The ideal candidate should have strong knowledge of On-Page SEO, Technical SEO, Off-Page SEO, Keyword Research, Local SEO, and SEO Analytics.

The candidate will be responsible for developing and implementing SEO strategies, monitoring performance, identifying growth opportunities, and ensuring websites follow current SEO best practices.

Key Responsibilities

- Develop and implement effective SEO strategies based on business objectives.
- Conduct comprehensive keyword research and identify high-value search opportunities.
- Perform competitor analysis and identify opportunities to outperform competitors.
- Optimize website content, including: Meta titles and descriptions, H1–H6 headings, URLs, Internal linking, Image alt text, Content structure and keyword placement, Conduct regular technical SEO audits and identify issues affecting website performance.
- Work on website factors such as: Crawlability and indexability, Site architecture, XML sitemaps, Robots.txt, Canonicalization, Schema markup, Core Web Vitals, Mobile usability.
- Develop and execute link-building and off-page SEO strategies.
- Manage and improve Local SEO, including Google Business Profiles and local citations.
- Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs.
- Analyze website performance using Google Analytics, Google Search Console, and SEO tools.
- Identify traffic drops, ranking changes, indexing issues, and other SEO problems and recommend solutions.
- Collaborate with content writers, web developers, graphic designers, and digital marketing teams.
- Prepare regular SEO performance reports with insights, results,



and recommended actions.
- Stay updated with Google algorithm updates, SEO trends, and industry best practices.
- Conduct SEO audits for new and existing websites and prepare actionable recommendations.

Required Skills

- Strong understanding of SEO fundamentals and best practices.
- Good knowledge of On-Page, Off-Page, Technical, and Local SEO.
- Strong keyword research and competitor analysis skills.
- Experience with SEO and analytics tools such as: ( Google Search Console, Google Analytics, Google Keyword Planner, SEMrush / AHREFS, Screaming Frog, Google Business Profile ).
- Basic understanding of HTML, CSS, and website structure.
- Good understanding of content optimization and search intent.
- Analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.

Preferred Qualifications

- Bachelor's degree or equivalent qualification in Marketing or Digital Marketing.
- 1–2 years of hands-on SEO experience.
- Experience working with HTML, WordPress or other CMS platforms.
- Experience handling SEO for multiple websites or clients.
- Basic knowledge of Google Ads and Meta Ads.

Key Performance Indicators (KPIs)

- Improvement in organic search rankings
- Growth in organic traffic
- Increase in organic leads/conversions
- Growth in relevant keyword visibility
- Improvement in website technical health
- Growth in quality backlinks and referring domains
- Local search visibility and Google Business Profile performance
- Achievement of client/project SEO targets

What We’re Looking For

We are looking for someone who is curious, analytical, proactive, and focused on measurable results. The ideal candidate should not simply follow SEO checklists but should be able to identify problems, develop strategies, implement solutions, and measure their impact.

Pay: ₹15,000.00 - ₹20,000.00 per month

Perks:

- Paid sick time

Work Location: In person

📌 SEO Specialist (India)
🏢 Ambalan Ventures
📍 India