We are looking for Manager – CLM to drive customer lifecycle marketing initiatives for Zee 5. The role involves planning, executing, optimizing, and analyzing multi-channel campaigns aimed at improving engagement, retention, and customer lifetime value.

This is a hands-on role requiring strong analytical skills, ownership mindset, and the ability to work cross-functionally in a fast-paced environment.

Key Responsibilities

- Create and manage channel marketing campaigns for Zee 5
- Independently execute campaigns and proactively optimize them based on performance.
- Ensure campaigns are set up and delivered as per target groups defined by the CLM team.
- Track campaign efficiency and implement learnings through robust optimizations.
- Measure, track, and improve Customer Lifetime Value (CLV).
- Work cross-functionally with relevant teams to ensure end-to-end campaign execution.
- Monitor campaign delivery, performance, and margins to ensure targets are met.




- Analyze key variables and provide optimization recommendations to the CLM team.
- Conduct post-campaign analysis and share actionable insights with the marketing team.
- Manage multiple campaigns simultaneously with strong organizational skills.
- Prepare and present weekly, monthly, and quarterly reports with actionable insights.

Key Skills & Requirements

- Strong passion for understanding user behaviour and Zee 5’s content ecosystem.
- Basic understanding of CLM / CRM concepts.
- Experience with tools like CleverTap, Zoho CRM, Mixpanel is a plus.
- Excellent verbal and written communication skills.
- Ability to work effectively both independently and within a team.
- Solid problem-solving mindset with the ability to analyze large datasets.
- Advanced proficiency in Microsoft Excel and analytical techniques.
- Diligent, detail-oriented, and driven with a proactive, can-do attitude.

📌 Assistant Manager / Manager - CLM (Mumbai)
🏢 Zee Entertainment Enterprises
📍 Mumbai