Job Summary

We are seeking an experienced and results-driven Marketing Manager to develop and execute effective marketing strategies that increase brand awareness, generate leads, and support business growth. The ideal candidate will have strong knowledge of digital and traditional marketing, excellent communication skills, and a proven ability to manage campaigns from planning through execution and analysis.

Key Responsibilities

- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Plan, manage, and execute marketing campaigns across digital and traditional channels.
- Manage social media, email marketing, website content, and other digital marketing activities.
- Conduct market research to identify customer needs, market trends, and new business opportunities.
- Develop and maintain the company's brand identity and marketing materials.
- Create and coordinate engaging marketing content, including advertisements, brochures, presentations, and promotional materials.
- Manage digital advertising campaigns and monitor performance to maximize return on investment.
- Track marketing performance using relevant metrics and prepare regular reports for management.
- Manage marketing budgets and ensure effective allocation of resources.
- Coordinate with sales, design, operations, and other departments to support business objectives.
- Manage relationships with external agencies, vendors, media partners, and other marketing service providers.
- Develop promotional activities, events, and customer engagement initiatives.




- Monitor competitors and identify opportunities to strengthen the company's market position.
- Stay up to date with emerging marketing trends, technologies, and best practices.
- Lead and mentor marketing team members where applicable.

Requirements

- Proven experience as a Marketing Manager or in a similar senior marketing role.
- Strong understanding of digital marketing, social media, content marketing, email marketing, and advertising.
- Experience developing and managing marketing campaigns and budgets.
- Strong analytical and reporting skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
- Strong leadership, organizational, and problem-solving abilities.
- Bachelor's degree in marketing, Business Administration, Communications, or a related field preferred.
- Experience with marketing and analytics tools is an advantage.

Key Skills & Attributes

- Strategic thinking and commercial awareness.
- Creative and innovative approach to marketing.
- Strong leadership and team-management skills.
- Excellent communication and negotiation abilities.
- Data-driven decision-making.
- Solid project and budget management skills.
- High attention to detail.
- Ability to work independently and collaboratively.
- Results-oriented mindset.

Experience

2+ years of relevant marketing experience, with demonstrated success in developing and delivering marketing strategies and campaigns.

Freshers are also considered

Employment Type

Full-time

Salary

Competitive salary based on experience and qualifications.

Pay: From ₹18,000.00 per month

Work Location: In person

📌 Marketing Manager (Thiruvananthapuram)
🏢 PRIVATE LIMITED FIRM
📍 Thiruvananthapuram