About the Role

We are looking for an Off-Page SEO Executive who can strengthen our website’s authority, improve search engine rankings, and drive high-quality organic traffic through effective link-building and off-page SEO strategies.

Key Responsibilities

● Develop and execute off-page SEO and link-building strategies based on business and SEO goals.

● Identify and build high-quality, relevant, and authoritative backlinks.

● Conduct competitor backlink analysis using tools such as Ahrefs and SEMrush.

● Identify relevant websites, blogs, directories, business listings, and other link-building opportunities.

● Perform guest posting and blogger outreach to secure relevant backlinks.

● Manage link outreach, including prospecting, email communication, follow-ups, and relationship building.

● Build and optimise local citations and business listings for location-based SEO.

● Implement strategies for brand mentions, digital PR, content promotion, and authority building.

● Monitor backlink profiles and identify toxic, spammy, or potentially harmful links.

● Track newly acquired and lost backlinks and maintain accurate link-building records.

● Analyse competitors’ link profiles and identify opportunities to gain relevant links.

● Ensure backlinks are contextually relevant, natural, and aligned with search engine guidelines.

● Coordinate with the content team to create link-worthy content and outreach assets.

● Monitor the impact of off-page activities on keyword rankings, domain authority, organic traffic, and referral traffic.

● Prepare regular reports on link-building activities, backlink growth,



and performance. Required Skills

● Strong understanding of Off-Page SEO and link-building techniques.

● Hands-on experience with guest posting, blogger outreach, directory submissions, citations, and backlink acquisition.

● Knowledge of white-hat SEO practices and Google search guidelines.

● Valuable understanding of anchor text, link relevance, link authority, dofollow/nofollow, and referring domains.

● Experience with Ahrefs and/or SEMrush.

● Good competitor backlink analysis skills.

● Strong research, communication, and outreach skills.

● Ability to identify high-quality websites and evaluate backlink opportunities.

● Good analytical and reporting skills.

Preferred Skills

● Basic understanding of Local SEO and Google Business Profile optimisation.

● Knowledge of Digital PR and brand mention strategies.

● Understanding of AEO/GEO and modern SEO practices.

● Experience in working with SEO teams and content writers.

● Basic knowledge of on-page and technical SEO.

What We’re Looking For

● Someone who focuses on quality rather than just backlink quantity.

● A candidate who can independently research, plan, execute, and report on off-page SEO activities.

● Strong attention to detail and a willingness to stay updated with Google algorithm changes and current SEO trends.

● Ability to meet monthly link-building and performance targets.

Pay: ₹15,000.00 - ₹20,000.00 per month

Education:

- Bachelor's (Required)

Experience:

- SEO: 1 year (Required)

Language:

- Malayalam (Required)
- English (Required)

Work Location: In person

📌 SEO Executive (Vyttila)
🏢 Finprov Learning
📍 Vyttila