Job Function

- Designation

- Level

Associate

Employment Type

Full Time

Experience level

- Workplace Type

Onsite

Location

Hyderabad, India - 500003

Job role

About the Role

We are looking for a proactive and target-oriented Lead Generation Executive to help us identify and generate potential business opportunities for the Sales team. The person will be responsible for finding potential customers through different channels, connecting with them, understanding their requirements, qualifying the leads, and passing the right opportunities to the Sales team for further follow-up. This role involves lead research, calling, social media and LinkedIn outreach, follow-ups, CRM management, and supporting lead-generation campaigns.

Key Responsibilities

- Plan and execute lead-generation activities across LinkedIn, social media, referrals, distributors, databases, online research, industry platforms, events, and other relevant channels.
- Run outbound and inbound lead-generation campaigns through cold calls, emails, LinkedIn, WhatsApp, social media, webinars, events, and other marketing channels.
- Make campaign-based calls and follow-ups to prospects to generate interest, appointments, and demos.
- Identify and reach potential doctors, physiotherapists, hospitals, clinics, rehabilitation centres, distributors, and other target customers.
- Research companies, hospitals, clinics, decision-makers, and market segments to identify relevant prospects and new lead opportunities.
- Understand prospect requirements, interest, urgency, budget, and potential before qualifying the lead.
- Qualify and classify leads as Hot, Warm, or Cold based on their engagement and conversion potential.
- Schedule meetings and product demos and ensure qualified leads are properly handed over to the Sales team.
- Maintain complete and accurate lead information, follow-ups, campaign activities, and lead status in the CRM.




- Track the performance of different lead-generation channels and campaigns and identify which activities generate better-quality leads.
- Work with the Sales and Marketing teams to improve campaigns, lead quality, follow-ups, and conversion.
- Explore new customer segments, markets, partnerships, platforms, and strategies to continuously increase lead generation.

Key Performance Indicators (KPIs)

- Total leads generated per month
- Qualified leads generated
- Hot and Warm leads generated
- Campaign-wise leads generated
- Calls and follow-ups completed for campaigns
- Meetings and demos generated
- Lead-to-meeting/demo conversion
- Lead quality and accuracy
- Leads generated through different channels
- Campaign/channel performance
- Sales-qualified leads handed over to Sales
- Contribution of leads to the sales pipeline
- Monthly lead-generation and conversion targets

Why Join Us?

- Opportunity to work in a growing medical technology company.
- Exposure to Sales, Marketing, Lead Generation, and Business Development.
- Prospect to work with multiple lead-generation channels and tools.
- Growth opportunities based on performance and contribution.

Must have skills

Communication Lead Generation Research CRM

Qualifications

- Bachelor's degree in Marketing, Business, Sales, Communications, or a related field.
- 1–3 years of experience in lead generation, business development, inside sales, telecalling, or a similar role.
- Good verbal and written communication skills.
- Comfortable speaking with new people and interacting with potential customers.
- Good research and internet-search skills.
- Experience using LinkedIn, social media, CRM software, or lead-generation tools.
- Strong follow-up and organizational skills.
- Ability to identify and understand good-quality leads.
- Comfortable working with daily and monthly targets.
- Ability to maintain accurate data and regularly update CRM records.
- Self-motivated, proactive, and willing to take ownership of lead-generation activities.

📌 Lead Generation Executive (Hyderabad)
🏢 Startoon Labs
📍 Hyderabad