Key Responsibilities

- Marketing Calendar & Campaign Coordination

o Prepare and maintain the monthly marketing calendar based on approved priorities,

branch requirements, festivals, events, offers, and campaigns.

o Coordinate approved campaigns for occasions such as Diwali, Holi, Navratri, New

Year, Valentine’s Day, monsoon promotions, and other relevant events.

o Follow up with branches, agencies, designers, photographers, influencers, and

vendors to ensure that campaign deliverables are completed within agreed

timelines.

o Maintain campaign briefs, approval records, action trackers, and closure status for

every marketing activity.

- Online Reviews & Guest Feedback Coordination

o Monitor guest ratings and feedback across Google Business Profile, Petpooja, WhatsApp, email, offline feedback cards, and other available

sources.

o Draft review responses using approved guidelines and appropriate AI tools; obtain

approval for sensitive cases before publishing.

o Escalate negative feedback to the concerned branch or department, coordinate

follow-up with the guest, and track the matter until proper closure.

o Maintain a Guest Recovery Tracker covering feedback received, owner, action

taken, follow-up, guest response, and closure status.

o Prepare monthly feedback analysis by branch, channel, issue category, recurrence,

and closure status.

- Social Media & Content Coordination

o Coordinate the content calendar for Instagram, Facebook, YouTube, Google

Business Profile, and other approved channels.

o Ensure timely posting of approved stories, reels, photographs, videos, captions,

offers, and engagement content.

o Create basic festival creatives, menu flyers, event posters, offer banners, staff

communication posters, and other routine material using Canva, Photoshop, or

approved design tools.

o Coordinate food photoshoots and basic in-house photography or videography, and

maintain an organised bank of approved photographs and videos.

o Capture and post approved event content such as karaoke nights, celebrations,

launches, and branch activities.

- Customer Database & WhatsApp Marketing

o Coordinate the collection and maintenance of accurate customer information,

including name, contact details, branch, birthday, anniversary, and relevant

preferences, with appropriate consent.

o Segment and update customer lists for branch-wise and campaign-wise

communication.

o Execute approved WhatsApp broadcasts and customer-engagement messages and

maintain records of campaigns and responses.

o Identify database gaps, duplicate records, inactive contacts, and opportunities for

better customer engagement, and report them to the Reporting Manager.

- Sales Analysis & Marketing Reporting

o Review the Daily Sales Report and prepare accurate weekly and monthly sales





performance sheets.

o Track the performance of menu items, offers, discounts, combos, events, and

marketing campaigns.

o Identify slow-selling items, high- and low-performing items, and campaign trends;

submit observations and recommendations for management review.

o Support analysis of item profitability, upselling opportunities, combo possibilities,

and dead items in coordination with Operations, Finance, Kitchen, and Service

teams.

o Measure marketing response and return on investment using available data, and

report what worked, what did not work, and the recommended next action.

o Prepare weekly activity updates and a consolidated monthly marketing progress

report for Management.

- Offline Marketing, Local Tie-ups & Event Support

o Coordinate approved offline marketing activities such as pamphlet distribution,

standees, tent cards, QR codes, karaoke, singers, keychain makers, and other local

initiatives.

o Identify and coordinate potential tie-ups with nearby offices, gyms, salons, hostels,

colleges, residential communities, and local businesses.

o Support the rollout of approved lunch packages, group offers, and partnership

promotions.

o Coordinate on-ground arrangements, visibility material, guest communication,

photographs, and follow-up reporting for branch events and promotional activities.

o Track nearby restaurants’ pricing, offers, campaigns, events, and promotional

practices and prepare a concise competitor update.

- Branch, Agency & Vendor Coordination

o Act as the single coordination point for the marketing agency, influencers,

designers, photographers, printers, and other marketing vendors assigned by

Management.

o Coordinate with Restaurant Managers, Operations, Kitchen, Service, and other

departments to ensure that approved promotions are understood and implemented

correctly.

o Share approved campaign instructions and creatives with the concerned teams and

follow up on execution evidence and closure.

o Ensure that standees, tent cards, posters, QR codes, menu inserts, online listings,

and other marketing assets are current, accurate, and aligned with approved brand

guidelines.

o Escalate delays, incorrect execution, recurring gaps, guest-impacting issues, and

approval dependencies to the Reporting Manager in a timely manner.

- Training Material & Documentation Support

o Create or coordinate short videos, posters,



and reference material for staff on

upselling, greeting lines, guest handling, offer communication, and customer

feedback.

o Maintain organised digital folders for approved creatives, campaign briefs, reports,

feedback analysis, event photographs, videos, and activity records.

o Support any additional marketing coordination or documentation assignment given

by Management, within the scope and approval framework of the role.

- Key Requirements
- Education

o Graduate in Marketing, Business Administration, Hospitality, Mass Communication,

or a related discipline is preferred.

Experience

o Minimum 2-3 years of relevant experience in marketing coordination, digital

marketing, guest engagement, or campaign execution is required. Freshers are not

eligible.

o Experience in restaurants, hospitality, food and beverage, retail, or another multi

location consumer business will be preferred.

o Hands-on familiarity with WhatsApp Business, Google Business Profile, Zomato, Canva, social-media platforms, and basic reporting tools is expected.

o Willingness to visit branches, support events, and work flexibly when campaigns or

operational requirements demand it.

- Core Skills

o Verbal and written communication in English, Hindi and Marathi.

o Working knowledge of Canva, Photoshop, or equivalent basic design tools.

o Practical understanding of social-media platforms, reels, captions, hashtags, and

audience engagement.

o Basic to intermediate Excel skills, including clean data entry, filters, percentages,

charts, pivot tables, and trend analysis.

o Basic photography and video-capture ability for food, events, promotions, and

social-media content.

o Responsible use of AI tools such as ChatGPT and review-reply tools, with human

review and appropriate escalation.

- Core Competencies

o Strong coordination, follow-up, stakeholder-management, and task-closure

capability.

o Guest sensitivity and a calm, solution-oriented approach to complaint and service

recovery coordination.

o Execution and process orientation.

o Attention to detail and disciplined documentation.

o Time management and the ability to manage multiple branches, campaigns,

vendors, and deadlines.

o Creativity, problem-solving, and data-driven reporting.

o Ability to work within approval boundaries and escalate exceptions in a timely manner.

Pay: ₹20,000.00 - ₹28,000.00 per month

Advantages:

- Provident Fund

Application Question(s):

- Current Salary in hand?
- Salary Expectation?
- Are you comfortable visiting nearby businesses for marketing tie-ups and promotions?
- Are you proficient in Canva?
- Do you have experience managing social media accounts?

Experience:

- Marketing: 1 year (Required)

Work Location: In person

📌 Marketing & Sales Executive (Kalyan)
🏢 PRASAD FOOD DIVINE
📍 Kalyan