About the RoleWe’re hiring a Business Manager, SEO to lead strategy, execution, and performance across a client portfolio, with full accountability for results and client relationships. Experience with tools like Claude, building AI workflows, creating agents, or driving automation initiatives will be a strong added advantage. This role focuses on connecting data, SEO strategy, and business goals while guiding teams and ensuring consistent delivery. You should have solid technical understanding, clear planning skills, and confidence in leading client conversations. Active use of AI tools to improve efficiency and insights is expected.What You'll Do Core Requirement5–6 years of hands-on SEO experience with ownership of organic performance across multiple accountsStrong, practical experience using AI tools such as Claude and ChatGPT in day-to-day SEO workflowsProven ability to build AI workflows, create agents, and implement automation to improve efficiency, scale, and output qualityTechnical SEODiagnose and resolve JS-based indexation challenges across Angular, React and Next.Js frameworks; fix crawl-blocking elements and caching failuresAudit JavaScript rendering, third-party scripts and CSS for page speed impact; recommend fixes for images, scripts and dynamic serving configurationsHandle soft 404s, static parameter management during URL rewrites and URL migrations within or across subdomainsOwn GSC insights across Indexation, Experience and Enhancement reports — actionable recommendations tied to KPI impact, not just auditsKeyword Research & Content StrategyFinalise keyword sets from GSC, Ahrefs, Semrush, Keyword Planner and SimilarWeb; classify by intent and SOV benchmarksBuild logic-based meta tag templates (title, meta description, H-tags, alt text) that scale across thousands of URLsIdentify content gap opportunities and create a periodical execution plan tied to target KPIsReview all content for keyword placement, density, CTA relevance and word length before client sign-offBlog & Programmatic ContentBuild Hero-Hub blog strategy for high-traffic,



high-competition keywords; set up topical and seasonal opportunity alertsPrioritise blog calendar by traffic potential, conversion potential, keyword difficulty and seasonality; translate into monthly/quarterly/annual publishing plansDraft briefs covering topic, word count, keyword instances, internal linking, creative direction and CTA placementPlan programmatic page variations (comparison, filter, FAQ); draft rollout plan for all identified variationsLink BuildingTranslate link gap analysis into annual plans per keyword: target count, DA distribution and anchor text strategyBuild monthly execution plans; shortlist target domains; create blogger syndication plans with relevant topic clustersUse AI to draft outreach at scale and score prospects by relevance, authority and spam riskAnalytics, Reporting & PerformanceAudit GA4 setup; extract and report on e-commerce, conversion, audience and channel-level dataRun competitor SOV analysis via Rankwatch; extract landing page opportunities from Ahrefs; identify right competitors via SimilarWeb market analysisIdentify source of performance drops or growth; draw outcomes tied to digital channels, search trends and seasonalityOwn weekly performance trackers, daily KPI dashboards and Looker Studio reporting for stakeholder visibilityUse AI to auto-interpret GA4/GSC exports, draft performance commentary and merge tool exports into clean datasetsPlanning & StrategyConvert performance targets into monthly and quarterly SEO plans with defined impact areas (pages/keywords) and expected outcomesPlan individual activities with impact areas,



dependencies and KPI contributionIncorporate latest SEO best practices; run quarterly pilots totest incremental growth from new search innovationsApp Store Optimisation (ASO)Benchmark app install performance and ASO parameters via Apptweak; conduct app keyword research and competitor auditsPerform review sentiment analysis; recommend actions to close rating and review gapsClient Communication & LeadershipLead client calls with all data prepared; share MOMs within 24 hours; document all findings outside planned activitiesShare SEO industry updates with a clear agency POV and recommended next steps for clientsManage and mentor the execution team; review all deliverablesbefore client submissionAI-proof all client-facing documents for clarity, tone and accuracy before sendingWhat You BringExperience & Technical Skills5–6 years of hands-on SEO with ownership of organic performance across multiple accountsAdvanced technical SEO: JS framework indexation, page speed, URL migration, soft 404s, dynamic servingStrong on-page skills: logic-based meta templating, content gap audits, brief writing, content QAStrategic content planning: Hero-Hub strategy, programmatic content, editorial calendaringSolid link building: gap analysis, annual backlink planning, DA distribution, blogger syndicationWorking knowledge of ASO: Apptweak, keyword research, review sentiment analysisToolsDaily proficiency: GSC, GA4, Screaming Frog, Semrush, Ahrefs, RankwatchSimilarWeb for market analysis; Apptweak for ASO; Looker Studio for dashboards and reporting automationActive daily use of ChatGPT and Claude.Ai — structured prompts, batch processing; API basics a plusHow You WorkConnects data to strategy; converts analysis into clear, prioritised plansLeads client conversations with ownership — not just supportPlans at macro (annual/quarterly) and micro (weekly/monthly) level without losing threadProactive communicator: documents decisions, flags risks early, keeps stakeholders alignedUses AI as a force multiplier — not a substitute for thinkingStays current on algorithm updates, AI search and SERP changes; brings POV to team and clientsDevelops junior talent through structured guidance and deliverable review

📌 Business Manager (Maharashtra)
🏢 AUBURN DIGITAL SOLUTIONS
📍 Maharashtra