International Marketing Manager

Company: MOC Cancer Care & Research Centre
Location: Lajpat Nagar / Regional Office, Okhla, Delhi NCR
Department: International Marketing / Business Development
Experience: 7–10 Years
Team Management: Minimum 2–4 years of Team Lead / people management experience preferred
Working Days: Monday to Saturday
Weekly Off: Sunday
Working Hours: 8.5 hours per day, starting at 9:00 AM or 9:30 AM

About the Role

MOC Cancer Care & Research Centre is looking for an experienced International Marketing Manager to drive international patient business and oncology-focused business development across identified international markets.

The role will be responsible for developing and managing relationships with international healthcare aggregators, hospitals, nursing homes, KOLs, consulates, embassies, and other key stakeholders, with a solid focus on attracting international patients seeking cancer treatment in India.

The ideal candidate should have strong experience in international healthcare business development/marketing, preferably with exposure to oncology, international patient services, hospital marketing, or medical tourism.

Key ResponsibilitiesInternational Business Development

- Develop and manage business relationships with domestic and international healthcare aggregators, KOLs, hospitals, nursing homes, consulates, embassies, and other referral partners.
- Drive oncology business from identified international markets, including:
- SAARC
- GCC
- African Continent
- Major direct-flight countries to the National Capital Region

- Identify new markets, referral channels, partnership opportunities, and patient acquisition avenues.
- Develop strategic partnerships to increase international patient inflow and strengthen the organisation's presence across target geographies.

KOL & Stakeholder Engagement

- Build and maintain strong relationships with key healthcare stakeholders and Key Opinion Leaders (KOLs).
- Work closely with MOC consultants and internal teams to organise:
- Speaker programmes
- CMEs
- Educational workshops
- Patient interaction programmes
- Medical camps
- Outreach initiatives

- Develop innovative sales and business initiatives to increase geographical reach and market penetration.
- Engage with aggregators, consulates and embassies to develop sustainable referral channels.

Market Intelligence & Competition Mapping

- Conduct regular competition mapping of healthcare institutions across assigned geographies.
- Track market trends, competitor offerings, pricing, patient preferences and referral patterns.




- Monitor and analyse payor mix across assigned international markets.
- Identify opportunities for market expansion and new business development.

Sales, Budgeting & Analytics

- Develop and monitor sales and marketing budgets for the international business vertical.
- Track business performance against targets.
- Maintain updated sales and marketing dashboards/decks.
- Prepare regular MIS, business reports, forecasts and performance analyses.
- Develop accurate business forecasts and use analytics to support strategic decision-making.
- Monitor and manage Accounts Receivable (AR) for the assigned international business vertical.

Strategic Partnerships & Agreements

- Identify and negotiate strategic partnerships with large hospitals, nursing homes and healthcare institutions.
- Drive MOUs and commercial agreements to facilitate IPD requirements and continuum of care for international patients.
- Develop multi-partner business models to strengthen patient referral networks.

Direct-to-Consumer & Outreach Activities

- Plan and execute D2C patient acquisition initiatives across identified international markets.
- Develop large-scale patient-draining programmes and multi-partnership models.
- Manage and coordinate:
- Outreach clinics
- Satellite clinics
- Visiting consultant programmes
- International medical camps

- Work with consultants and internal teams to establish sustainable healthcare outreach models in target geographies.

International Patient Management

- Oversee and coordinate the complete ecosystem required for international patients, including:
- Visa assistance
- FRRO coordination
- Accommodation and stay
- Food arrangements
- Transportation and logistics
- Interpreter services
- Currency-related assistance
- Other patient support requirements

- Ensure a seamless experience for international patients from enquiry and pre-arrival coordination through treatment and post-treatment support.
- Coordinate with internal departments and external partners to resolve patient-related issues promptly.

Desired Candidate Profile

- Graduate in any discipline.
- MBA in Marketing / Healthcare Management / Business Administration will be an added advantage.




- 7–10 years of relevant experience in marketing, international business development, healthcare marketing, hospital marketing, medical tourism, or international patient services.
- 2–4 years of experience in a Team Lead / managerial capacity preferred.
- Prior experience in International Healthcare Business / International Patient Marketing is preferred.
- Exposure to oncology or cancer care will be a strong advantage.
- Experience working with international healthcare aggregators, hospitals, referral networks, embassies/consulates or international patient desks will be preferred.
- Strong understanding of international patient acquisition and medical tourism ecosystems.
- Candidates with strong hospital marketing experience and exposure to international business development may also be considered.

Key Competencies

- International Business Development
- Healthcare & Hospital Marketing
- International Patient Acquisition
- Oncology Business Development
- Strategic Partnerships
- KOL & Stakeholder Management
- Aggregator Management
- Market Intelligence & Competition Mapping
- Sales & Business Forecasting
- Budget Management
- Revenue & AR Management
- Team Management
- Negotiation & Relationship Management
- Strong Communication & Presentation Skills
- Analytical & Business Acumen
- High level of interpersonal skills and empathy
- Professionalism, discipline and strong work ethics
- Ability to work independently and as part of a team

Personal Attributes

The candidate should demonstrate:

- Strong commitment and ownership
- Quality and brand consciousness
- Initiative and proactive approach
- Punctuality and discipline
- Strong learning orientation
- Dependability and accountability
- Positive and empathetic attitude
- Excellent interpersonal and communication skills
- Strong computer and MS Office skills

Employee Benefits

- Provident Fund (PF)
- Performance/Annual Bonus
- Mediclaim
- Group Term Life Insurance
- Gratuity
- Leave Encashment

Ideal Candidate Background

Candidates currently working in hospital groups, cancer care centres, healthcare organisations, medical tourism companies, international patient departments, healthcare aggregators, or international healthcare business development roles would be ideal for this position.

Priority will be given to candidates who can demonstrate a proven track record of generating international patient business, particularly in oncology, through aggregators, institutional partnerships, KOL networks, embassies/consulates and international referral channels.

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