Greetings from ALIQAN Technologies!!

HiringAssistant Manager - Product Marketingfor one of our client MNC

Job Title:Assistant Manager - Product Marketing

Joining:Immediate

Experience:12 years in product marketing, campaign execution, or growth marketing, preferably infintech, SaaS, or B2B tech

Location:Mumbai

Mode:Permanent

Key Responsibilities:

- Manage GTM planning for current product modules and partner-specific releases
- Set up campaign and merchant segment journeys to drive feature visibility and usage (MLCM programme)
- Monitor campaign performance and analyse key metrics (MAU, feature adoption %, cross-sell %) to measure effectiveness and ROI
- Collaborate cross-functionally to build sales enablement tools decks, FAQs, one-pagers
- Own and manage the GTM and Marketing checklist to ensure full readiness for go-live across internal and external teams

Technical Skills:

- GTM Execution: Understanding of product positioning,



launch planning, and multi-channel rollout strategies
- Campaign Management: Experience with campaign set-up and merchant segmentation for mobile or web-based products
- Analytical Ability: Ability to track campaign metrics and translate insights into actionable recommendations
- Tools Proficiency: Familiarity with Jira, ZOHO CRM, Google Analytics, Figma, and CMS platforms (e.g., Strapi); hands-on experience with campaign management tools like MoEngage, CleverTap, or WebEngage
- Collaboration & Communication: Strong interpersonal and project management skills to coordinate across product, sales, and marketing teams
- Mindset: Detail-oriented, outcome-driven, and eager to work in a high-growth, dynamic environment

📌 Assistant Manager - Product Marketing (Mumbai)
🏢 Aliqan Technologies
📍 Mumbai