Job DescriptionJob Description:
nLead Generation is responsible for developing and executing strategies to identify, attract, and nurture potential customers. This role ensures a steady pipeline of qualified leads for the sales team through multi-channel campaigns, data-driven insights, and close collaboration with marketing and sales.
nKey Responsibilities:
n
- n
- Strategy Development: Design and implement lead generation strategies across digital, social, email, and offline channels.n
- Market Research: Analyze target markets, customer segments, and competitor activities to identify opportunities.n
- Campaign Management: Plan, execute, and optimize lead generation campaigns to maximize ROI.n
- Lead Qualification: Establish processes for lead scoring and qualification to ensure quality leads are passed to sales.n
- CRM Management: Maintain and update CRM systems (e.g., Salesforce, HubSpot)



for accurate lead tracking and reporting.n
- Collaboration: Work closely with sales and marketing teams to align lead generation efforts with business objectives.n
- Performance Analysis: Monitor KPIs, prepare reports, and recommend improvements for continuous growth.n
- Innovation: Stay updated on emerging trends, tools, and technologies to enhance lead generation effectiveness.n

nEducational Qualifications
nBE+ MBA/ PGDM or MBA/ PGDM
nExperience Level (If applicable)
n
- n
- Bachelor's degree in Marketing, Business, or related field.n
- 2+ years of experience in lead generation, demand generation, or digital marketing.n
- Robust knowledge of CRM systems and marketing automation tools.n
- Kannada and Tamil language is a mustn

📌 Lead Generation Executive (Karnataka)
🏢 Manipal Technologies
📍 Karnataka