Job DescriptionPosition Title: Senior Copywriter
nBusiness Unit: WP International
nExperience: 3+ yrs
nLocation: Marol, Mumbai
nShift Timing: 10:30 AM to 7:30 PM (Mon to Fri)
nSalary Range: 8-11 LPA
nAbout the Role
n• Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketing
n• Translate brand strategy and audience insights into high-impact storytelling
n• Collaborate closely with design, marketing, and business teams
n• Lead ideation and contribute to creative concepts & campaign planning
n• Conduct research to deeply understand products, users, and messaging
n• Manage multiple projects end-to-end while meeting quality and timelines
n• Optimize copy using feedback, data, and performance insights
n• Mentor junior writers and uphold content quality benchmarks




nWhat We're Looking For
n• Exceptional command over English language, grammar & nuance
n• Ability to adapt tone and style across platforms and funnel stages
n• Strong conceptual thinking with a performance-driven mindset
n• High attention to detail and comfort in quick-paced environments
n• Strong understanding of social media marketing & performance copywriting
n• Experience working with cross-functional teams
nRequirements
n• Bachelor's degree in English, Journalism, Marketing, Communications, or related field
n• 3+ years of experience in copywriting, content, or brand marketing

📌 Senior Copywriter | BU: WP International (Maharashtra)
🏢 upGrad
📍 Maharashtra