Job Title: Manager - Sales (Assistant Store Manager Grade)

Location: Hyderabad, Telangana

Industry: B2B Wholesale & Retail

Reports to: Store Business Head (Store Manager)

Job Purpose

The Manager - Sales will oversee sales growth, customer acquisition, and team management across various customer channels, including Traders, HoReCa, and Offices & Institutions. Responsible for driving business development and repeat billing from tagged customers.

Key Responsibilities

- Drive overallsales growthand market penetration in target segments.
- Lead thecustomer acquisitionstrategy to expand the client base.
- Manage, mentor, and motivate a team of 15-20 Sales Executives through Department Managers or Team Leaders.
- Drive sales across multiple customer channels (Traders, HoReCa, Offices & Institutions).
- Leadbusiness developmentinitiatives to increase market share and sales volume.
- Ensurerepeat billingfrom tagged customers and enhance customer retention strategies.
- Monitor and adjust strategies to achievesales targetsand customer satisfaction.
- Collaborate with cross-functional teams to ensure operational efficiency and sales alignment.
- Evaluate market trends and competition to develop proactive sales strategies.
- Maintain regular reporting to theStore Business Headon sales performance and team progress.

Key Performance Indicators (KPIs)

- Sales Growth: Achieving growth in sales revenue across key customer segments.
- Repeat Billing:



Maximizing the frequency of repeat sales from tagged customers.
- HVS vs NHVS Sales Proportion: Managing the balance between High-Value Sales (HVS) and Non-High-Value Sales (NHVS).
- Increasing Share of Wallet: Growing the sales contribution from existing clients.
- Achieving Top Line and Bottom Line Business Limits: Meeting financial targets and profitability goals.

Functional Competencies

- Strongsales managementand team leadership skills.
- Ability to develop and execute strategicbusiness developmentplans.
- Proficiency incustomer acquisitionandretention strategies(link removed)>
- In-depth knowledge ofB2B wholesale and retailindustry dynamics.
- Experience in handling salesacross multiple channels(link removed)>
- Knowledge of the local marketto understand customer preferences and trends.

Behavioural Competencies

- Excellentcommunicationand interpersonal skills.
- Strongproblem-solvingand decision-making abilities.
- Ability to work underpressureand meet deadlines.
- High level ofempathyand emotional intelligence in team management.
- Results-oriented, with a focus on achieving business objectives.

Requirements

- Area Sales Manager level experiencein FMCG sales.
- Background inProcessed Food,Commodities, andDnT product rangewithin the FMCG industry.
- Minimum Graduatequalification, with preference forPGDBMinSales & Marketing specialization(link removed)>
- Knowledge of the local marketto cater to customer needs effectively.

📌 Manager - Sales (METRO Cash & Carry India) (Hyderabad)
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