Job Description
Role Title - Regional Sales Development Manager (RSDM) Location -
Coverage Area - Job Purpose
The Regional Sales Development Manager (RSDM) drives sales development and go-to-market (GTM) excellence for the CCD General Trade business by strengthening distribution, enhancing channel effectiveness, and leading regional trade marketing initiatives. The role focuses on improving market coverage, in-store execution, and leveraging analytics to accelerate sales growth and retail visibility. Key Responsibilities
The role has the following key deliverables: • Design and drive GTM strategy to expand reach across urban and rural markets and improve coverage efficiency. • Strengthen distribution by identifying gaps, onboarding distributors, and improving channel productivity and secondary sales. • Lead regional trade marketing initiatives including promotions, in-store visibility, and execution of launch plans. • Drive data-led decision making through analysis of channel performance, distribution health, and market opportunities. • Enhance in-store execution by planning and implementing visibility calendars and retail activation programs. • Build distributor and sales team capability through training,
performance tracking, and execution excellence. Team Structure Number of Direct Reports
6 – (5 Sales Development Executives, 1 Sales Promotion Executive) Number of Indirect Reports
- Previous Experience & Preferred Experience • 5–8 years of FMCG sales experience with exposure to GT channel. • Experience in Sales Development / Trade Marketing at Regional or HO level. • Prior experience as Area Sales Manager (minimum 1-2 years preferred). • Strong experience in GTM strategy, distribution expansion, and trade execution. Functional Skills & Competencies • GTM strategy & channel development • Distribution expansion & secondary sales management • Trade marketing & in-store execution • Sales analytics & performance tracking • Commercial acumen & budgeting • Solid execution and result orientation • Analytical and structured thinking • Stakeholder management & collaboration • Ownership & problem-solving mind-set • Effective communication and influencing skills Educational Qualification MBA – General / Marketing & Sales from tier 2 institutes