Location: Chennai | Experience: 2–3 Years | Type: Full time

Company Description HIELABS is the creator of India's First Patented innerwear brand. The company is driven by a mission to eliminate discomfort in everyday clothing, focusing especially on solutions for people who value practical wear. HIELABS emphasizes functionality over fashion, delivering products that are thoughtfully engineered for real-world use. The brand is growing day by day and its doing 3X sales year over year.

Role Description The Digital Marketing Coordinator is a full-time, on-site role based in Chennai. This position is responsible for planning, executing, and monitoring digital marketing campaigns across social media, search, and other online channels to increase brand awareness, drive engagement and conversion for sales. Day-to-day responsibilities include coordinating with designers and copywriters, tracking performance metrics, and optimizing campaigns based on data insights. The role involves managing social media profiles, monitoring web analytics, supporting e-commerce initiatives,



and ensuring consistent brand messaging across all digital touchpoints. The coordinator will also collaborate with cross-functional teams to align digital activities with overall marketing and product objectives.
Qualifications
Candidates should possess
Strong Communication skills for clear messaging, collaboration
Social Media skills to manage platforms, grow communities, and maintain brand image on the platforms.
Web Analytics and Digital Marketing skills to measure performance, interpret data.
Should be able to work independently to organize tasks, manage timelines, and deliver campaigns effectively.
Relevant qualifications such as a degree or diploma in Marketing, Digital Media, Business, or a related field are beneficial.
Experience with tools such as Meta Business Suite, Google Analytics, Google Ads, and basic SEO practices is an advantage.
Ability to work on-site in Chennai, manage multiple projec

📌 Digital Marketing Coordinator (Chennai)
🏢 HIELABS
📍 Chennai