Designation: Marketing Head
Reports to: CEO
Employment Type: Full Time
Location: Kaithappoyil, Kozhikode, Kerala

About AIMER Business School
At AIMER Business School, we are committed to redefining management education
through innovation, experiential learning, industry integration, and learner-centric
pedagogy. We aim to develop future-ready business leaders by combining academic
excellence with real-world exposure.

Role Overview
The Marketing Head will lead the institution’s overall marketing strategy and brand
development initiatives, driving student admissions, brand visibility, and institutional
growth across various marketing channels.
The role requires expertise in strategic marketing, branding, campaign planning, market
outreach, partnerships, and stakeholder engagement, combined with the ability to
coordinate marketing initiatives that support the institution’s long-term objectives.
The ideal candidate should be passionate about education marketing, brand growth,
innovation, and building impactful marketing initiatives that strengthen AIMER Business




School’s presence in the market.

Key Responsibilities

Marketing Strategy and Brand Development
• Develop and execute comprehensive marketing strategies aligned with
institutional goals.
• Strengthen the AIMER Business School brand across online and offline
marketing channels.
• Identify market opportunities, competitor positioning, and audience insights to
drive growth.
• Plan institutional marketing campaigns and ensure consistency in brand
communication across all initiatives.

Admissions and Growth Support
• Collaborate closely with the Admissions and Corporate Relations teams to
support student recruitment initiatives.• Develop outreach and engagement strategies that contribute to admissions
growth.
• Plan and support seminars, webinars, education fairs, school and college
outreach programs, and institutional events.
• Monitor campaign effectiveness, lead quality, and enrollment trends to improve
marketi

📌 Head of Marketing (Thamarassery)
🏢 AIMER Business School
📍 Thamarassery