TruImpact is a performance-first agency built to scale India’s leading D2C brands through data-driven, ROI-obsessed marketing. No fluff. Just hardcore results.
And performance doesn’t stop at acquisition.

We’re looking for a Retention Marketer who can turn existing customers into a reliable revenue channel through WhatsApp, Email and lifecycle marketing.
This isn’t about sending more broadcasts. It’s about understanding customer behaviour, increasing repeat purchases and improving LTV.

? About the Founders
With deep experience across performance marketing, agency consulting and D2C growth, we’ve:
✅ Consulted 150+ brands
✅ Worked with 15+ top agencies
✅ Managed ₹200Cr+ in ad spends
Now, we’re building TruImpact, a super-lean team working with a select group of high-growth D2C brands. We’re looking for killers, not fillers.

? What You’ll Be Doing
Own retention strategy across multiple D2C brands, focused on repeat purchases, LTV and retention revenue
Plan and execute WhatsApp & Email campaigns across launches, offers and key customer lifecycle moments




Build automated journeys across Welcome, Abandoned Cart, COD, Post-Purchase, Cross-Sell, Repeat Purchase, Win-Back and Reactivation
Segment customers intelligently using purchase behaviour, recency, frequency, AOV and engagement
Analyse customer journeys to identify drop-offs and opportunities to recover revenue
Continuously test messaging, offers, creatives, audiences, timings and automations
Own the numbers, including Repeat Purchase Rate, LTV, Returning Customer Revenue, WhatsApp & Email Revenue and Recovery Rates
Work closely with Performance & Creative teams and present strategies and insights directly to clients

? What We’re Looking For
2–5 years of experience in Retention, CRM, Lifecycle or D2C Marketing
Hands-on D2C/e-commerce experience across WhatsApp and Email
Experience building automated customer journeys, not just broadcasts
Strong understanding of Shopify and e-commerce customer journeys
Familiarity wit

📌 Retention Marketing Manager (Pune)
🏢 TruImpact
📍 Pune