We're Hiring: Digital Marketing Manager – Performance & Growth
Location: Pune, Maharashtra
Employment Type: Full time
Experience: 4–7 Years
CTC: ₹6–9 LPA
About the Role
We are looking for a Digital Marketing Manager – Performance & Growth to drive digital revenue through customer database marketing, CRM automation, conversion optimisation, and performance analytics.
The role will own the traffic → registration → nurture → lead → sale funnel and work closely with Product, Technology, and Sales teams to improve acquisition, conversion, and revenue.
Key Responsibilities
Database Marketing & Lead Generation
Segment subscribers, prospects, and registered users for targeted campaigns.
Execute Email, WhatsApp, SMS, and direct marketing campaigns.
Drive re-engagement, renewals, cross-sell, and up-sell campaigns.
Test audiences, messaging, offers, and propositions.
CRM & Marketing Automation
Build automated nurture and lifecycle journeys.
Implement lead scoring, segmentation, drip campaigns, and automated follow-ups.




Develop abandoned-journey and dormant-user re-engagement campaigns.
Identify opportunities to automate repetitive marketing activities.
Conversion Optimisation
Analyse funnel leakages and improve registration-to-lead and lead-to-sale conversion.
Optimise landing pages, forms, CTAs, and checkout journeys.
Conduct A/B testing across campaigns and customer journeys.
Marketing Analytics & Revenue Attribution
Track the customer journey from source to registration, lead, and sale.
Use GA4, CRM, and analytics tools to measure campaign performance.
Analyse performance by audience, channel, product, and offer.
Track leads, conversions, CAC, CPL, and revenue attribution.
Convert data into actionable business recommendations.
Performance Marketing
Manage and optimise campaigns across Google Ads and Meta Ads.
Familiarity with LinkedIn and YouTube Ads.
Run paid campaigns, retargeting, and performance experiments.
Evaluate campaigns based on CPL, CAC, conversion, and ROI.
Ski

📌 Digital Marketing Manager – Performance (Pune)
🏢 Bharat HR
📍 Pune