Design end-to-end user experiences for B2C digital products across web and mobile platforms.
Translate user needs, business requirements, and product objectives into user flows, wireframes, prototypes, and high-fidelity designs.
Conduct user research and usability analysis to identify customer pain points and improve product experiences.
Create intuitive and engaging UI/UX designs while maintaining consistency with design systems and brand guidelines.
Collaborate closely with Product Managers, Engineers, Researchers, and Business teams throughout the product development lifecycle.
Participate in design reviews and incorporate feedback to improve usability, accessibility, and overall customer experience.
Use data, user feedback, and product metrics to identify opportunities for continuous experience improvement.
Contribute to and maintain design systems, reusable components, and UX standards.