Job Description – Affiliate Media Buyer

Position:

Affiliate Media BuyerExperience:

3+ yearsLocation:

GurgaonEmployment Type:

Full-timeVertical:

CPL / Lead Generation

About the Role We are looking for an experienced

Affiliate Media Buyer

with strong expertise in

CPL and Lead Generation campaigns . The ideal candidate should have hands-on experience managing and scaling campaigns in

Home Insurance, Home Improvement, and Auto Insurance

verticals.

Key Responsibilities

Plan, launch, manage, and optimize

CPL/Lead Generation campaigns .Manage campaigns on

Facebook Ads, Google Ads, NewsBreak, or TikTok Ads .Optimize campaigns based on

CPL, CPA, conversion rate, ROI, and lead quality .Scale profitable campaigns while maintaining target CPLs and performance.Monitor daily campaign performance, budgets, and key metrics.Conduct audience, creative, placement, and campaign-level testing.Analyze performance data and implement optimization strategies.Identify underperforming campaigns and take corrective actions.Work closely with affiliate, creative, and operations teams to improve campaign performance.Stay updated with platform policies, algorithm changes,



and performance marketing trends.

Required Skills & Experience

2+ years of experience in Affiliate Media Buying / Performance Marketing.Hands-on experience with at least one of the following platforms:Facebook AdsGoogle AdsNewsBreakTikTok AdsStrong experience in

CPL / Lead Generation campaigns .Experience working with

Home Insurance, Home Improvement, and/or Auto Insurance

verticals.Strong understanding of

CPL, CPA, CTR, CVR, ROI, and lead quality .Proven ability to optimize and scale campaigns profitably.Strong analytical and problem-solving skills.

Preferred Experience

Experience handling

US lead generation campaigns .Experience managing significant daily/monthly ad budgets.Strong understanding of affiliate networks, lead buyers, and CPL funnels.Experience with campaign testing, scaling, and performance optimization.

Why Join Us?

Opportunity to work on high-volume

CPL campaigns .Exposure to multiple paid media platforms.Chance to work across leading

insurance and home improvement verticals .Growth-oriented and performance-driven work environment.

📌 AffiiIate Media Buyer (Mumbai)
🏢 Blurbpoint Media
📍 Mumbai