• Manage digital endeavors of organization and help the company establish leadership in the category.• Define and execute the company digital strategy in conjunction with the overall marketing objectives for the organization.•
• Drive Digital Transformation to benefit all stakeholders including Customers, Distributors and
Employees
• Generate leads for all sales channels using digital channels
• Work with IT to equip the organization with best possible infrastructure and deliver best in class
experience across devices
• Manage existing portals like website, mobile applications and drive online renewal & service option
take ups
• Manage all relationships with digital agencies, develop vendors, service providers etc.
• Design and Implement 360 degree integrated digital brand marketing communication for traffic & lead
generation
• Create & manage promotional & seasonal campaigns to achieve business objectives aligned to various
channel needs
• Managing the annual digital marketing budget
• Meticulously manage project deliverables as per schedule, approved budget and objective
• Track performance relative to targets and refine to optimize results
• Must be able to think out of the box, willingness to learn & must be detail-oriented




• Undertake market and competitor research and analysis
• Keep up-to-date with search engine technology, methods, tools and relevant industry innovations
• Prepare search engine ranking and traffic reports to assess areas of potential improvement
• Monitor, track, and report, websites traffic including trend analysis using site analytics solutions such as Google & Adobe etc.
• Develop creative website functionality as per industry standards and benchmarks
• Develop and provide comprehensive understanding of the digital marketing space and educate the team on the latest in technology and regulatory development that may impact or benefit our digital programs
• Provide leadership, direction, and technical expertise to design, develop, and support digital properties
Desired Skills and Experience
• MBA with 5-9 years of relevant experience
• Strong analytical, quantitative, and research skills with attention to detail
• Strong computer skills with good command over PowerPoint
• Self-motivated, results driven and able to work independently
• Superior written and verbal communications skills
• Well networked in the Banking and Financial sectors

📌 Digital Marketing Executive (Mumbai)
🏢 Important Company of the Sector
📍 Mumbai