22 Aug
|
Dil Foods
|
Bengaluru
22 Aug
Dil Foods
Bengaluru
Company Description Dil Foods, through its Dil Brands portfolio, creates and operates virtual food brands designed to address daily meal needs across India. By partnering with small and medium-sized restaurants, Dil Brands helps increase utilization of existing kitchen assets, staff, and resources. This model enables restaurant partners to reach new customer segments and grow revenue without significant additional investment. Team members at Dil Foods contribute to building scalable, tech-enabled food brands while supporting local businesses and improving access to convenient, quality meals.
As the Brand Growth Manager, you will own the growth and performance of assigned brands within the Dil Foods portfolio. You will be responsible for metrics such as orders, revenue, AOV (average order value), repeat rate, brand recall and brand visibility — and will partner closely with menu, pricing, product, marketing and operations teams to drive scale, profitability and consumer engagement.
Key Responsibilities
A. Brand Growth & Performance Management
•Own growth metrics (orders, revenue, AOV,
repeat rate, etc.) for your assigned brands across existing and current platforms.
•Analyse brand performance using platform dashboards, internal data and market intelligence to identify growth levers and improvement areas.
•Design and execute marketing & discounting strategies in coordination with central marketing and finance teams to drive conversions and optimise ROI.
•Manage aggregator and other channel relationships (e.g., Swiggy, Zomato, ONDC etc) to negotiate better visibility slots, campaigns and collaborations.
B. Menu, Product & Pricing Strategy
•Continuously analyse competitor menus to identify trends, pricing benchmarks and opportunity gaps.
•Provide suggestive direction and ensure execution with the menu‑engineering / R&D; teams — recommend or execute new item introductions, combos or limited‑time offers to boost excitement and relevance.
•Work with the menu‑engineering team
📌 Brand Growth Manager (Bengaluru)
🏢 Dil Foods
📍 Bengaluru