Company Description Ozemi Care provides high-quality sanitary pads, baby diapers, adult diapers, and personal care products designed for comfort, safety, and reliability. The company is committed to innovation and eco-friendly practices, offering hygiene solutions that serve individuals across all age groups. Ozemi Care focuses on sustainable materials and responsible manufacturing to reduce environmental impact. Team members contribute to products that support everyday well-being while aligning with modern expectations for quality and sustainability.

Key Responsibility:
Brand Development
Develop and execute strategies to build strong brand awareness and recognition.
Maintain consistent brand positioning, communication, visual identity, and tone across digital platforms.
Study competitors, market trends, customer behaviour, and emerging opportunities.
Develop campaigns and marketing concepts for current and existing products.
Identify opportunities for new customer segments, products, and markets.

2. Digital Marketing
Plan, execute, and optimize campaigns across Meta, Google, YouTube,



and other relevant digital platforms.
Manage performance marketing campaigns with a focus on sales, ROAS, customer acquisition, and brand growth.
Develop audience targeting, retargeting, lookalike, and conversion strategies.
Monitor campaign performance and continuously optimize budgets and creatives.
Prepare regular performance reports and identify actionable insights.

3. Social Media & Content
Develop monthly social media and content plans.
Coordinate creation of reels, videos, static creatives, product posts, educational content, and promotional campaigns.
Develop content ideas that communicate product benefits and differentiate the brand from competitors.
Monitor engagement, reach, followers, and overall social media growth.
Identify relevant trends and convert them into brand-appropriate content.
4.Data & Performance Analysis
Track key metrics including sales, ROAS, CAC, CTR, CPC,

📌 Digital Marketing Specialist (Ahmedabad)
🏢 Ozemi Care
📍 Ahmedabad