About the Role We're looking for a hands-on CRM qualified who can own the entire retention and lifecycle marketing function single-handedly. This is an individual contributor role — you will plan the strategy, build the journeys, code the creatives, push the campaigns live, and report on the numbers yourself. Design and build CRM journeys and lifecycle flows in WebEngage — onboarding, activation, cross-sell, win-back, churn prevention, cart abandonment, and transactional triggers
- Build and edit responsive HTML email templates, fix rendering issues across clients, and manage dynamic/personalised content blocks
- Own WhatsApp campaigns end-to-end: template creation, BSP submission and approval, opt-in management, and broadcast scheduling
- Run A/B tests on subject lines, creatives, send times, and journey paths; share weekly performance reports
- Coordinate with design, product, and tech teams for assets, event tracking,



and API/SDK integrations

Hands-on working experience with WebEngage is mandatory — journey designer, segmentation, campaign setup, and analytics dashboards
- Proven experience running Email, SMS, and WhatsApp campaigns at scale
- Ability to write and edit HTML/CSS for email templates independently (no dependency on a developer for basic edits)
- Comfortable working autonomously, managing your own calendar, and taking full ownership of deliverables
- Good analytical skills — Excel/Google Sheets; Exposure to other CRM tools: Basic SQL for pulling user data
- Experience in E-commerce

Measurable lift in retention/repeat rate from CRM-driven campaigns

com with the subject line "CRM – WebEngage".

📌 CRM MANAGER, Full Time (Gurugram)
🏢 Rotoris
📍 Gurugram