KEY RESPONSIBILITIES
Business Development and Strategy
Develop and implement the sales strategy, strategic objectives, policies, initiatives and plans for the zone
Supervise the creation of the annual budget for the zone and ensure alignment with strategic objectives
Establish performance objectives for the zone and ensure their effective delivery
Incorporate industry practices and emerging trends in product launches, sales training, and infrastructure development activities
Develop engagement and channel strategies based on customer preferences, market trends, and competitor activities
Create credit policy framework to ensure standard credit limits across regions and monitor its implementation
Support in business development by evaluating growth opportunities, such as current products, geographic expansion, and acquisitions
Cascade the zonal targets into area targets by providing direction and support to Area Sales Manager
Sales Management
Ensure regular meetings with key accounts, distributors, and partners




Conduct periodic review meetings with the team and provide updates to Head General Trade
Oversee resource management, including sales reviews, stock forecasting, and distribution claims management
Communicate performance updates, strategic initiatives, and business projections to key stakeholders
Oversee product market and beat-wise analysis conducted by the team and guide them to enhance sales performance
Facilitate demand forecast by utilizing sales and operations planning tools including Sales and Operations Planning (S&OP;) and Sales Force Automation (SFA)
Manage regular contacts and visits to company distribution centres
Plan and track new product launches and sales promotion activities
Enhance on-job effectiveness of Area Sales Managers
Enhance process efficiency through sales force automation and sales capability development
Drive the use of different tools like dashboards to develop actionable insights
Monitor sales activities by conducting regular reviews a

📌 Zonal Sales Manager (Chennai)
🏢 USV
📍 Chennai