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About The Small Business Project (TSBP)
The Small Business Project is a 9-year-old remote marketing team that has worked with over 200+ businesses across India and overseas. Over the years, we have grown entirely organically, building a solid portfolio purely through referrals and word of mouth.
Our experience spans industries such as fitness, entertainment, lifestyle, travel, hospitality, ed-tech, e-commerce, and technology products.
We have executed successful campaigns for personalities like Vir Das, Roshan Abbas, and Varun Duggirala, and for brands such as TEDx Gateway, Kommune, Spotify’s P’odium, Spoken Fest, Cosmix, Moonshine, Ecom Express, Bombay Kids Company, Colorbar, The Tamara, and many more.
Role and Key Responsibilities
As a Performance Marketer at TSBP, you will:




- Drive digital marketing performance across platforms using new formats, tools, and data-led strategies
- Set up and optimise paid campaigns on Meta, Google, LinkedIn, and other platforms for e-commerce, event ticketing, and lead generation
- Manage campaigns end to end covering ideation, media planning, optimisation, tracking, reporting, and analysis
- Interpret campaign data and work closely with the content and design team to provide actionable feedback that improves creative performance
- Build targeted marketing programmes using interest segments, behavioural insights, and content affinity
- Manage performance across SEO, SEM, Display, and Paid Social
- Implement and troubleshoot pixels, event codes, conversion tracking, and measurement systems
- Establish processes for ongoing monitoring, tracking, measurement, and optimisation
- Take responsibility for client communication, delivery, and overall accountability

This Job Is Right

📌 Performance Marketer (India)
🏢 The Small Business Project
📍 India