We Are Hiring, Email Marketer – LPO Based

Company: Better Ledger Inc.
Position: Email Marketer
Work Mode: Remote
Shift: Night Shift
Market: USA / US Leads
Employment Type: Full-Time

About Better Ledger Inc.
Better Ledger Inc. is a growing US-focused accounting and professional services company serving businesses across the United States. We are looking for a results-driven Email Marketer to join our team and manage email marketing campaigns focused on generating and nurturing US-based business leads.
Key Responsibilities
Develop and execute targeted email marketing campaigns for the US market.
Build, manage, segment, and maintain B2B email databases.
Research and identify relevant US prospects and decision-makers.
Create engaging, professional, and conversion-focused email campaigns.
Write compelling subject lines, email copy, CTAs, and follow-up sequences.
Manage email outreach and lead-nurturing campaigns.
Track campaign performance including open rates, click-through rates, replies, bounce rates, and conversions.
A/B test subject lines, messaging, CTAs,



and campaign strategies.
Maintain email deliverability and database hygiene.
Identify opportunities to improve response and conversion rates.
Coordinate with the sales/business development team to ensure qualified leads are properly followed up.
Prepare regular campaign performance reports and provide actionable insights.
Requirements
1+ year of experience in Email Marketing, B2B Lead Generation, Cold Email Outreach, or a similar role.
Experience working with US-based leads and businesses.
Strong understanding of email marketing and lead-generation strategies.
Excellent written English and professional communication skills.
Experience with email marketing/outreach platforms such as Mailchimp, Instantly, Smartlead, Apollo, HubSpot, Brevo, or similar tools.
Familiarity with CRM systems and lead management.
Basic understanding of email deliverability, domain reputation, SPF, DKIM, and DMARC.
Robust analytical and r

📌 Email Marketing Specialist (India)
🏢 Better Ledger Inc - BL
📍 India