Company: Taj Consultancy Service

Website: Visit Website

Business Type: Startup

Company Type: Service

Business Model: B2B

Funding Stage: Pre-seed

Industry: Information Technology

Salary Range: ₹ 30-34 Lacs PA

Job Description

This is a Permanent role with our Big 4 Consulting clients.

We are looking for an experienced Salesforce Marketing Cloud Personalization (MCP) Architect with 8-15 years of overall experience and deep expertise in Salesforce Marketing Cloud Personalization (formerly Interaction Studio) to lead enterprise personalization initiatives.

Key Responsibilities

Lead architecture, design, and implementation of Salesforce Marketing Cloud Personalization (MCP) solutions across enterprise clients.
Define personalization strategies leveraging customer behavior, profile attributes, catalog data, and real-time interactions.
Architect and implement Sitemap, Event Tracking, Catalog Design, User Identity Management, Segments, Recommendations, Campaigns, and Templates.
Design scalable approaches for capturing customer interactions across websites, portals,



mobile applications, and digital platforms.
Develop personalization and recommendation strategies using behavioral and transactional data.
Define customer identity resolution and profile unification strategies within MCP.
Collaborate with business stakeholders to translate marketing and customer experience requirements into scalable technical solutions.
Design integration frameworks between MCP and enterprise systems including CRM, CDP, Data Warehouse, eCommerce, and APIs.
Lead discovery workshops, solution reviews, architecture governance, and technical design sessions.
Establish implementation standards, deployment strategies, documentation, and best practices.
Optimize existing personalization programs through data analysis, campaign performance reviews, and recommendation tuning.
Provide technical leadership and mentorship to development and implementation teams.

Required Skills

Robust hands-on e

📌 Salesforce MCP Architect (Bengaluru)
🏢 Sourcingxpress
📍 Bengaluru