Job Description

Role Summary

HealthAsyst is a leading technology company based out of Bangalore India focusing on the US healthcare market with a product and services portfolio. The IT Services division works with leading ISVs, Medical Clearing Houses, Payment Solution Providers and Medical Device Manufacturers to overcome their challenges in product engineering, maintenance, quality assurance, mobile application development and integration. The product division of HealthAsyst partners with leading EHR, PMS and RIS vendors to provide cutting-edge SaaS patient engagement solutions to provider groups in the US market.

This is an entry level role in the marketing team where, after an initial training, the candidate will be exposed to different roles in marketing including, but not limited to, social media, email campaigns, webinars, lead generation, events, market and competitive research, market segmenting, targeting and positioning, crafting the product value proposition, employer branding, creation of marketing content such as videos and PowerPoint presentation etc

Lead Generation





Conduct market, competitive, and prospect research to perform account-based marketing campaigns
Segment cold outbound lists against defined ICP/target account criteria
Create multi-touch email sequences designed to generate net-current leads, responses, and meetings
Monitor email campaign responses and implement strategies to improve reply and conversion rates

Event Management

Plan, execute and organize company’s participation in online and offline events such as webinars, tradeshows, conferences
Oversee logistics for offline and online events
Build and execute pre-event outreach sequences to attendee lists to secure meetings for sales/leadership at the event

Social Media Strategy and Execution

Develop a deep understanding of social media strategy to achieve various objectives such as awareness building, branding etc
Set up an impactful social media plan and execute consistently
Analy

📌 Management Trainee-Marketing (Bengaluru)
🏢 HealthAsyst®
📍 Bengaluru