Total Experience - 12 to 20 yrs

This role involves spearheading the development and execution of robust B2B marketing strategies aimed at fostering business expansion and revenue generation within diverse B2B market segments. It necessitates a strategic outlook, adept leadership capabilities, and the capacity to tailor marketing initiatives to align seamlessly with overarching business objectives, encompassing various OEM partnerships and business units, including AV, Server Storage, Networking, SaaS, and both Apple and non-Apple sectors.

Key Role Responsibilities

Brand Building and Market Positioning:

Develop and enhance the Ample B2B brand through PR activities, webinars, and strategic initiatives aimed at conveying the Ample service story effectively
Utilize CRM for targeted account-based marketing strategies, establishing connections with key decision-makers in the B2B landscape
Overcome challenges related to OEM product understanding and industry changes, ensuring adaptability and leveraging opportunities presented by virtual sales channels





Lead Generation and Sales Enablement:
Create compelling communication decks spanning pre-sales to post-sales stages, facilitating seamless customer engagement and satisfaction
Drive pre-sales efforts by generating leads through website optimization, content creation, SEO, and targeted blog posts, ensuring relevant propositions reach the right customers at the opportune moments
Optimize post-sales activities to capitalize on the 20% of efforts yielding 80% of business, effectively managing the key accounts and expanding penetration into other business units and brands

Content Strategy and Team Leadership:

Weekly review and analysis of reports on lead flow, performance campaigns, communication content effectiveness/ challenges
Spearhead the development and execution of comprehensive B2B marketing strategies, aligning them with overarching business objectives to drive revenue growth
Collaborate with internal stakeholders

📌 Enterprise Marketing (Bengaluru)
🏢 Ample
📍 Bengaluru