General Manager, Strategic Marketing (Bengaluru)

General Manager, Strategic Marketing (Bengaluru)

22 Aug
|
Schneider Electric
|
Bengaluru

22 Aug

Schneider Electric

Bengaluru

Education Equipment Services is Schneider Electric’s recent global program for the technical and vocational education market — supplying lab equipment, curriculum, certification and trainer development to institutions training the next generation of energy-management and industrial-automation technicians.
The Global Offer Marketing Manager owns the offer: the lab portfolio, its positioning against competitors, pricing, the curriculum framework, and the tools country teams use to win deals. It is a strategic marketing role — the bridge between SE’s engineering organisation and the Institutional markets. It is not a communications or brand role.
Own the offer. Enable the markets.
What you’ll own
Offer portfolio — the global lab catalogue (configurations, modules, user experience, pricing and lifecycle) and the Annual Maintenance Contract offer.
Competitive positioning — intelligence and battlecards that help country teams
Curriculum framework — the learning-outcomes architecture and SE Academy certification, aligned to national qualification frameworks.
Sales toolkit — pitch decks,



datasheets, battlecards, case studies and tender frameworks (English master, ready to localise).
Pricing & commercial framework — global price book, market floor pricing, partner margins and discount governance.
What we’re looking for (must-have)
7+ years in product marketing, offer management or portfolio strategy, including 3+ years in a global or multi-market role.
Direct experience in technical and vocational education (TVET), EdTech or industrial training — as a supplier, partner or buyer. (Essential.)
A track record of competitive positioning that wins against entrenched incumbents in real tenders — not just tracking competitors.
Experience with national qualification frameworks in at least two target regions (China, USA, Brazil or ASEAN).
Commercial acumen — pricing, margin structures and negotiation, not just marketing communications.
Business-level English; Mandarin, Portuguese or a S

📌 General Manager, Strategic Marketing (Bengaluru)
🏢 Schneider Electric
📍 Bengaluru

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