22 Aug
|
FABINDIA
|
Noida
Job Description
KEY RESPONSIBILITIES:
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• Drive product-led visibility through strategic PR seeding, media outreach, and curated media
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drops.
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• Plan and execute high-impact media engagements, walkthroughs, events, and brand
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interactions.
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• Build and maintain solid relationships with Tier 1, Tier 2, business, lifestyle, and regional
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media.
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• Manage PR calendars for Lifestyle & Corporate , campaign timelines, and reporting with
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strong adherence to TATs.
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• Track and analyse media coverage, share of voice, sentiment, and campaign performance.
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• Support crisis communication planning and real-time issue management.
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• Build leadership visibility through interviews, podcasts, opinion pieces, KOL collaborations,
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and speaking opportunities.
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• Plan and execute LinkedIn marketing initiatives including corporate updates, thought
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leadership, and campaign visibility.
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• Develop key industry narratives, media angles, and communication frameworks.
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• Work closely with senior leadership for strategic messaging and external communication.
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• Drive brand communication initiatives around craft, artisan clusters, heritage, sustainability,
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and the brand’s larger vision and mission.
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• Build compelling storytelling narratives that strengthen brand identity and emotional consumer
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connect.
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• Develop communication frameworks for campaigns, launches, cultural moments, and brand-
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led initiatives.
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• Ensure consistent articulation of brand values across media, content, leadership
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communication, and marketing channels.
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• Work closely with internal stakeholders to bring forward stories around craftsmanship,
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communities, and brand purpose.
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• Develop and execute content marketing strategies aligned with brand and business goals.
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• Coordinate with internal teams and external agencies for content creation and amplification.
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• Maintain consistency in tone, messagin
📌 Manager - Corporate Communication & PR (Noida)
🏢 FABINDIA
📍 Noida