Job Description

About Atria Convergence Technologies Ltd:

ACT (Atria Convergence Technologies Ltd.) was born out of a vision to

become the most admired in-home entertainment, education, and

interactive services provider in India. Today, we are closer than ever to

realizing it. Based in Bangalore, we serve several cities and towns in

Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Delhi, Rajasthan,

Uttar Pradesh and Gujarat. We are one of the countrys most renowned

cable and broadband company, bringing state-of the art services to more

than 3 million happy homes (Fibernet, Digital TV, HDTV). We offer

broadband on optic fiber and our Fiber-To-The Home technology can carry

vast amount of information at speeds up to 1 Gbps. We are one of the

leading ISPs in the wired broadband category, and the largest non-telco

ISP in the country.

Purpose:

The purpose of the Marketing Specialist role is to drive brand visibility and

engagement through innovative and effective Below-The-Line (BTL)

marketing strategies. This role is crucial in creating meaningful connections





with target audiences, managing vendor relationships, and executing

impactful marketing campaigns that contribute to the overall growth and

success of the company.

Key Result areas:

• ATL & BTL Marketing: Develop and execute Above-The-Line (ATL)

and Below-The-Line (BTL) marketing strategies to enhance brand

visibility and engagement.

• Vendor Management: Identify, negotiate, and manage relationships

with vendors to ensure timely and cost-effective delivery of marketing

materials and services.

• Brand Partnerships: Establish and maintain strategic brand

partnerships to amplify marketing efforts and reach recent audiences.

• Marketing Strategies: Create and implement comprehensive

marketing strategies that align with business objectives and drive

growth.

• Planning and Execution: Plan, coordinate, and execute marketing

campaigns and initiatives, ensuring seamless delivery and maximum

i

📌 Marketing Executive (Bengaluru)
🏢 Atria Convergence Technologies
📍 Bengaluru