Job Purpose

Key Responsibilities
- Plan, execute, monitor, and optimize performance marketing campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, and LinkedIn Ads.
- Drive quality lead generation while achieving business KPIs such as CPL, CPA, ROAS, and lead quality.
- Develop full-funnel digital media strategies aligned with business and admission goals.
- Continuously optimize campaigns through audience segmentation, bidding strategies, creative testing, landing page insights, and budget allocation.
- Monitor campaign performance and identify optimization opportunities using data-driven insights.
- Manage campaign tracking and measurement through Google Analytics (GA4)and Google Tag Manager (GTM), ensuring accurate implementation of events, conversions, and attribution.
- Create and maintain performance dashboards and present actionable insights to internal stakeholders.
- Coordinate closely with the media agency to ensure timely campaign execution, optimization, troubleshooting, and delivery of agreed KPIs.
- Collaborate with creative, content, product,



and web teams for campaign launches, landing page improvements, and conversion optimization.
- Stay updated with platform updates, industry trends, and emerging digital marketing best practices.
- Conduct competitor analysis and identify new opportunities for audience acquisition and campaign growth.Ensure campaign governance, budget pacing, quality checks, and compliance with platform policies.

Requirements
- Skills & Competencies
- Excellent written and verbal communication skills.
- Ability to manage multiple priorities and deliver results in a rapid-paced environment.
- Strong hands-on experience in planning, managing, and optimizing campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, and LinkedIn Ads.
- Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Strong understanding of conversion tracking, attribution models, audience targeting, remarketing, campaign m

📌 Executive- Performance Media (Mumbai)
🏢 Narsee Monjee Institute of Management Studies (NMIMS)
📍 Mumbai