-Consumer Insights & Analytics- Analyse large number datasets using Yumi, BARC, Excel (advanced formulas), and other analytics tools.
- Deliver qualitative and quantitative insights supporting programming, marketing, and channel teams.
- FPC planning & execution: Analyse NPT dayparts, competitive segmentation, and identify strategies to boost ratings.
- Collaborate on feasibility assessments of current program formats—including market targeting and genre growth potential.
- Working on business presentations.
- Smooth co-ordination with operations and cross-functional teams to ensure alignment, efficiency, and shared objectives
Project Leadership & Innovation- Working on key projects and innovations that would increase the % network share
- Optimize promo planning on home channel through strategic insights.
- Build and deploy proprietary data models that will increase business efficiency and effectiveness




Competitor & Media Analysis- Keeping track of TVR ratings for various genres and competitor channel programs
- Keep up-to-date with industry changes, case studies and regulatory impacts through internal and external networks
- Job RequirementExperience: 6+ years in research, insights or strategy roles— BARC + TV broadcast experience a strong plus.Education: MBA or Master’s degree (engineering or analytics background preferred).Technical Skills:
Proficient with Yumi
- BARC analytics, and power point presentations.Advanced Excel skills (pivot tables, lookups, complex formulas).Experience with large-scale quantitative and qualitative analysis.Soft Skills:
Strategic thinker with a collaborative mindset.Strong project management skills with experience in cross-functional partnerships.Coordinating smoothly between operations and other function team.

📌 Senior Manager (Mumbai)
🏢 Zee Entertainment Enterprises
📍 Mumbai