Digital Content Manager (Gurugram)

Digital Content Manager (Gurugram)

22 Aug
|
Haleon
|
Gurugram

22 Aug

Haleon

Gurugram

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting current chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

Key responsibilities
1. Influencer Content Creation:
- Develop and manage influencer marketing strategies, including identifying suitable creators, handling outreach,



and negotiating collaborations aligned with brand goals
- Oversee content creation and approval, ensuring influencer posts align with brand guidelines, messaging, and creative standards
- Track and analyse campaign performance, using metrics like engagement, reach, and ROI to report results and optimize future campaigns

2. Short-Form Video Content Creation:
- Ideate, script, and produce engaging short-form videos for platforms like Instagram Reels, YouTube Shorts, quick commerce platforms (Blinkit, Zepto, etc.)
- Ensure videos align with brand voice and marketing objectives
- Experiment with different formats, editing styles, and storytelling techniques to maximize engagement

3. Trend Analysis & Real-Time Content Creation
- Monitor online trends, viral topics, and cultural moments to create relevant & timely content for the brand
- Leverage trending formats, hashtags, and challenges to enhance brand visibility
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📌 Digital Content Manager (Gurugram)
🏢 Haleon
📍 Gurugram

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