Individual Accountabilities
- Generate revenue through selling of Zee channel’s inventory and creative content solutions
- Conceptualize TV sales strategies and solutions to address client challenges and close annual deals
- Pitch, close and manage deals with major brand advertisers for West with brand’s media and creative agencies to ensure synergies, collaboration and trust
- Proven and consistent track record of executing through an aggressive growth strategy and contributing to client revenue growth rates above expectations
Customer Engagement
- Engage with clients to understand their business challenges and requirements and position Zee as a strategic partner by offering range of solutions available and the cost benefits
- Position Zee as a strategic partner to clients by offering solutions spanning across business products, platforms and markets ensuring higher share of marketing spends
- Establish a thorough understanding of customer’s business landscape to identify potential opportunities
- Leverage data to deliver value for customers across the customer journey - compelling pitch narratives and supporting customer campaigns post-sale
Revenue Growth and Management
- Forecast revenue objectives through proper account management and ensure a healthy funnel for the business at any point of time
- Identify market opportunities for strategic areas of growth/key brands resulting in additional revenue
- Job Requirement- Achieving defined revenue goals
- Generate revenue from new streams
- Expansion of brand prospecting lists
- Ensure annual deals
- Ensure high retention of advertisers
Essential
- Robust relationship with clients and agencies
- Understanding of broadcast metrices
- Understanding pipeline management
- Fluency in selling, pricing control, inventory control and brand building
- Good presentation skills
- Great communication skills