Responsibilities:
- Develop and execute comprehensive demand generation strategies aligned with the company's business objectives.
- Build and manage multi-channel campaigns to generate qualified leads and create a predictable sales pipeline.
- Drive Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and marketing-influenced revenue.
- Continuously optimize campaigns based on performance metrics and market insights.
- Design and execute targeted ABM campaigns for strategic enterprise accounts.
- Create, maintain, and refine prospect databases to improve data quality.
- Build lead nurturing workflows, lead scoring models, and automated campaigns to improve lead qualification and conversion.
- Collaborate with Sales to identify target accounts, buying committees, and key decision-makers.
- Ensure all content aligns with buyer personas and supports lead generation and pipeline growth.
- Manage marketing automation platforms and CRM systems to streamline lead management and customer engagement.




- Collaborate with Sales and Business Development teams to improve lead quality and conversion rates.
- Track and analyze key metrics, lead generation, pipeline contribution, campaign ROI, website performance, and customer acquisition costs.
- Deliver actionable insights and performance reports to optimize lead generation, improve conversion rates, and support business growth.

Required Skills, Qualifications, and Experience
- 10-15 years of experience in B2B demand generation, preferably within a software services company.
- Bachelor's degree in Marketing, Business Administration, Engineering, or a related field. MBA in Marketing or Business Management is preferred.
- Experience in demand generation services across AI & Generative AI, Cloud, Digital Engineering, Data Analytics, Microsoft, Salesforce, DevOps, Product Engineering, and Enterprise Applications.
- Demonstrated success in generating enterprise leads for international markets, particularly North America.
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📌 Manager - Demand Generation (Noida)
🏢 Flexsin
📍 Noida