Job Title: Meta Ads Executive
Location: Mohali, Punjab (In office - Sector 83)
Employment Type: Full-Time

About the Company

Offshore Marketers is a results-driven digital marketing agency specializing in performance marketing and data-driven growth strategies. The organization focuses on scaling brands through high-impact paid campaigns and measurable outcomes.

Job Overview

Key Responsibilities:
Campaign Strategy & Execution
- Plan, execute, and scale Facebook and Instagram Ads campaigns aligned with business objectives.
- Design and manage full-funnel campaigns (awareness, consideration, conversion).

Audience Targeting & Optimization
- Develop and optimize custom audiences, lookalike audiences, and retargeting strategies.
- Continuously monitor and improve performance metrics such as CTR, CPC, CPA, CPL, and ROAS.

Creative & Testing Strategy
- Collaborate with design and content teams to develop high-converting creatives and ad copies.
- Conduct A/B testing across creatives, audiences, placements, and bidding strategies.

Analytics & Performance Tracking




- Implement and manage Meta Pixel, Conversion API, and event tracking.
- Analyze campaign performance and provide actionable insights for optimization.

Budget & Reporting
- Manage and optimize ad budgets to maximize ROI and cost efficiency.
- Prepare detailed performance reports highlighting insights, trends, and scaling opportunities.

Continuous Improvement
- Stay updated with Meta Ads policies, algorithm changes, and industry best practices.

Required Qualifications & Skills
- Bachelor’s degree in Marketing, Business, Advertising, or a related field.
- 1-3 years of hands-on experience managing Meta Ads (Facebook & Instagram).
- Strong understanding of performance marketing and digital advertising funnels.
- Proficiency in Meta Ads Manager and campaign optimization techniques.
- Experience with conversion tracking tools (Meta Pixel, Conversion API).
- Strong analytical and data interpretation skills.
- Effect

📌 Meta Ads Executive (Sahibzada Ajit Singh Nagar)
🏢 Offshore Marketers Private
📍 Sahibzada Ajit Singh Nagar