Roles and Responsibilities:
- Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other digital platforms.
- Monitor campaign performance and improve key metrics such as CPL, CPA, ROAS, CTR, and conversion rates.
- Conduct audience research, competitor analysis, and campaign testing.
- Manage advertising budgets and ensure maximum return on investment.
- Generate leads and sales through performance-driven marketing strategies.
- Collaborate with the creative team for ad creatives, landing pages, and campaign assets.
- Prepare performance reports and provide actionable insights.
- Track conversions using Google Analytics, Google Tag Manager, and Meta Pixel.
Key Result Areas:
- Achieve monthly lead generation and revenue targets.
- Reduce Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
- Improve Return on Ad Spend (ROAS).
- Increase website traffic, conversions, and qualified leads.
- Maintain campaign performance within approved budgets.
- Deliver accurate weekly and monthly performance reports.
- Optimize conversion rates across digital channels.
Benefits:
- Free Accommodation And Free Lunch
Pay: ₹17,000.00 - ₹20,000.00 per month
Perks:
- Food provided
- Paid sick time
- Paid time off
- Provident Fund
Ability to commute/relocate:
- Malappuram, Kerala (Malappuram): Reliably commute or planning to relocate before starting work (preferred)
Experience:
- Performance marketing: 1 year (preferred)