Performance Marketing & Digital Marketing Executive
Company: Terminally Happy Tours & Travels
Location: Kolkata - Work From Office
Salary: ₹20,000-₹25,000 per month
Experience: 1-3 years
Employment Type: Full-time
We are looking for a hands-on and performance-driven Digital Marketing Executive to take complete ownership of our digital marketing activities and help generate qualified leads and bookings for our travel business.
Key Responsibilities
- Plan and manage Google Ads campaigns, including Search, Display and Performance Max.
- Plan and manage Meta Ads campaigns across Facebook and Instagram.
- Generate qualified leads for domestic and international travel packages.
- Monitor and optimize CPC, CTR, CPL, conversion rate and campaign ROI.
- Set up and manage Google Analytics 4, Google Tag Manager, conversion tracking and Meta Pixel.
- Conduct keyword research and competitor analysis.
- Handle basic SEO and Google Search Console activities.
- Manage and improve our social media presence on Instagram and Facebook.
- Develop content ideas for travel reels, posts,
stories and promotional campaigns.
- Coordinate with the team for creatives, offers and destination campaigns.
- Manage and optimize our website/WordPress content from a digital marketing perspective.
- Prepare weekly/monthly performance reports and provide actionable recommendations.
- Continuously test new audiences, creatives, keywords, offers and campaigns to improve lead quality and reduce acquisition costs.
What We Are Looking For
- 1-3 years of practical experience in digital/performance marketing.
- Solid hands-on experience with Google Ads and Meta Ads.
- Understanding of lead-generation campaigns and conversion tracking.
- Good knowledge of SEO, GA4, Google Tag Manager and Meta Pixel.
- Ability to independently execute campaigns rather than only coordinate with agencies.
- Strong analytical and problem-solving skills.
- Basic knowledge of Canva and social media content creation is preferred.