Job Description - Marketing Officer (Admissions)

Organization: ICFAI Business School
Position: Marketing Officer - Admissions
Location: T. Nagar, Chennai
Department: Admissions & Marketing
Employment Type: Full-Time
Salary: ₹25,000 - ₹35,000 per month (Based on experience and performance)

About the Role

ICFAI Business School is looking for an energetic, target-oriented, and passionate Marketing Officer to promote MBA admissions, build relationships with colleges, generate student leads, and achieve admission targets through field marketing and counselling activities.

Key Responsibilities
- Visit degree colleges, coaching centres, and educational institutions to promote the MBA program.
- Conduct seminars, presentations, career guidance sessions, and admission awareness programs.
- Generate quality student databases through field activities and institutional networking.
- Counsel prospective students and parents regarding MBA programs, eligibility, admissions, scholarships, and career opportunities.
- Build and maintain strong relationships with Principals,



Placement Officers (TPOs), HODs, and faculty members.
- Plan and execute BTL marketing activities, educational fairs, roadshows, and campus campaigns.
- Maintain accurate student records and update CRM/MIS on a daily basis.
- Collect market intelligence and competitor information.
- Generate referrals through existing students, alumni, and educational partners.
- Submit daily, weekly, and monthly activity reports to the reporting manager.

Eligibility
- Any Undergraduate Degree (UG) with minimum 60% marks.
- Freshers with excellent communication skills are welcome.

Skills Required
- Excellent communication and presentation skills.
- Good interpersonal and relationship-building abilities.
- Robust convincing and counselling skills.
- Target-driven and self-motivated.
- Willingness to travel within Chennai and nearby locations.
- Basic knowledge of MS Office (Excel, Word, PowerPoint).
- Ability to work independ

📌 Senior Marketing Officer (Kancheepuram)
🏢 IBS (Icfai Business School)
📍 Kancheepuram