-Their primary role as a genre custodian is
- Genre /Channel Viewership Analysis to understand channel growth areas and need gaps as well to look for Channel Highpoints for sales pitches at a client level
- Ideation for revenue maximization
- Creating Show Packages along with Pricing team & finding integration opportunities to monetize
- Adex analysis to understand potential and growth prospects.
- Other Opportunities in terms of in-content integrations, marketing initiatives, digital etc
- Creating monthly/weekly updation/forecasting reports based on viewership and adex
- Competition update in terms of content, adex, viewership shifts
- Become the one point of contact for the channel and sales team

Key skills
Tools: YUMI (BARC), Advanced Excel, TGI, IRSOthers
Affinity for Data analysis, understanding of media planning and media buying ; Understanding of brand metrics, brand marketing concepts.Faster turnaround time; Willing to work late shifts and if required on weekends. Team player- Job RequirementData Analysis, Software operating skills, Presentation skills

📌 Assistant Manager (Mumbai)
🏢 Zee Entertainment Enterprises
📍 Mumbai