Performance Marketing Specialist

Location: Hyderabad

Company: Baron & Cabot

Job Type: Full time

About Baron & Cabot

Baron & Cabot is an international property investment consultancy specialising in UK residential, off-plan, and buy-to-let investments. With offices across Dubai, Liverpool, London, Manchester, Miami, and Lagos, we connect investors with carefully selected property opportunities and provide expert guidance throughout the investment journey.

As part of our continued international expansion, we are looking for an Investment Coordinator to support our growing team of Investment Consultants and Senior Investment Specialists.

Role Overview: We are looking for a sharp, data obsessed Performance Marketing Specialist to own all paid media channels for Baron & Cabot. You will manage Meta, Google, and LinkedIn campaigns end-to-end, from audience research and creative briefing through to daily optimisation, attribution reporting, and budget reallocation. This is a high ownership role in a company that takes performance seriously.

Key Responsibilities





Meta Ads (Facebook & Instagram)
- Build, launch, and optimise prospecting and retargeting campaigns targeting NRI and HNI audiences across India, UAE, and Singapore
- Manage campaign budget optimisation (CBO), bid strategies, and audience hierarchy
- Build and manage lookalike audiences from CRM-sourced converted investor data
- Own creative A/B testing: brief the design team, analyse performance, iterate relentlessly
- Implement and maintain Conversion API (CAPI) server-side tracking
- Monitor and optimise frequency, CPM, CTR, CPC, CPL, and CPQL daily

Google Ads
- Run search campaigns targeting high-intent investment keywords
- Manage Display and YouTube pre-roll campaigns for awareness and retargeting
- Operate Performance Max campaigns and analyse cross-channel attribution
- Perform weekly negative keyword audits and search term hygiene
- Optimise landing page Quality Scores with the design team

LinkedI

📌 Performance Marketing Specialist (Hyderabad)
🏢 Baron & Cabot DMCC
📍 Hyderabad