Digital Marketing Executive
Location: Hyderabad - On-site. (Immediate Joiners)
Job Type: Full-Time.

About the Role:
We are looking for a energetic Digital Marketing Executive who can craft compelling product content and execute high-performing digital marketing campaigns. The ideal candidate understands how to turn product features into benefits that attract, educate, and convert customers.
This is a hybrid role that demands creativity, analytical thinking, and a passion for both words and marketing.

Key Responsibilities:
Product Content Writing:
- Write transparent, engaging, and SEO-optimized product descriptions, titles, and feature lists.
- Create content for product pages, landing pages, catalog, banners, and packaging (if needed).
- Research competitor products and industry trends to craft persuasive messaging.
- Collaborate with product, design, and development teams to ensure accurate and compelling product representation.
- Create scripts or content for product explainer videos, demos, or customer testimonials.

Digital Marketing Execution:




- Plan and run paid digital ad campaigns across Google Ads, Facebook/Instagram, and other platforms.
- Develop and manage email marketing campaigns focused on promotions, launches, and re-engagement.
- Monitor performance metrics (CTR, conversions, ROAS) and optimize campaigns accordingly.
- Drive organic traffic using SEO strategies, content marketing, and backlink building.
- Manage and grow product-focused social media content and engagement.
- Utilize analytics tools to report on campaign performance and product content engagement.
- 4-6 years of proven experience in product content writing and digital marketing.
- Strong understanding of e-commerce, SEO, conversion copywriting, and digital channels.
- Hands-on experience with tools like Google Ads, Meta Ads Manager, Google Analytics, SEMrush/Ahrefs, Mailchimp/Klaviyo, and WordPress or Shopify.
- Excellent written and verbal communication skills with a strong product story

📌 Digital Marketing Executive (Hyderabad)
🏢 IKCON TECHNOLOGIES
📍 Hyderabad