This role is essentially a Senior Corporate Communications / MarCom role where the person will manage how the company communicates internally with employees and externally with customers, stakeholders, and the public.
1. What the company is looking for
They need someone with 12+ years of experience who has worked in a large MNC / global organization and can independently manage communications activities.
This is not purely a PR/media relations role. The strongest candidates will have hands-on experience in:
- Internal communications
- Employee engagement
- Leadership communications
- Digital content
- Social media
- Corporate events
- Town halls
- Video/graphic content creation
2. Internal Communications Very Important
The candidate should know how to communicate company information to employees.
Examples:
- CEO/leadership messages
- Company announcements
- Policy/process updates
- Employee newsletters
- Town halls
- Employee engagement campaigns
- Internal campaigns
- Change-management communication
Keywords: Internal Communications, Employee Engagement,
Leadership Communication, Town Hall, Employee Communication.
3. External / Corporate Communications
They should also understand communication outside the organization.
Examples:
- Corporate announcements
- PR campaigns
- Social media communication
- Employer branding
- Corporate content
- Brand campaigns
- Stakeholder communication
However, pure PR candidates may not be ideal if they don't have internal communications experience.
4. Digital Communications
This is a major requirement.
The candidate should be comfortable creating and managing digital content such as:
- Social media posts
- Digital campaigns
- Newsletters
- Videos
- Presentations
- Employee communication content
- Visual/graphic content
Tools mentioned:
- Canva – Must have
- Navitas
- dotmailer
- Similar digital communication platforms
5. Video Editing & Graphic Design
They don't necessarily need to be a qualified designer/editor,
📌 Senior Communications Specialist (Pune)
🏢 Xpheno
📍 Pune