Performance Marketer

Pratibha Skill Development Center is looking for a results-driven and experienced Performance Marketer with 2–4 years of relevant hands-on experience to join our team in Pimpri-Chinchwad, Maharashtra.

The candidate will be responsible for planning, executing, monitoring, and optimizing paid digital marketing campaigns to generate high-quality leads and drive enrollments for our skill development, training, and certification programs.

Key Responsibilities
- Plan, execute, and manage paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, Search, Display, and other relevant platforms.
- Manage campaign budgets, audience targeting, bidding strategies, placements, and campaign structures.
- Develop and implement lead-generation strategies to achieve monthly lead and enrollment targets.
- Monitor campaign performance and optimize campaigns based on CPL, CPA, CTR, conversion rate, ROI, and ROAS.
- Analyze lead quality and work with the admissions/sales team to improve lead-to-enrollment conversions.
- Conduct audience, competitor,



and market research to identify new growth opportunities.
- Create and perform A/B testing for ad creatives, ad copies, audiences, offers, and landing pages.
- Manage remarketing, retargeting, custom audience, and lookalike audience campaigns.
- Set up and monitor Meta Pixel, Google Tag Manager, conversion tracking, events, and UTM parameters.
- Analyze the complete marketing funnel from ad click to lead generation and enrollment.
- Work closely with content, creative, web, and admissions teams to improve campaign performance.
- Prepare weekly and monthly performance reports with actionable insights.
- Identify underperforming campaigns and implement data-driven optimization strategies.
- Stay updated with the latest digital advertising trends, platform updates, and performance marketing practices.

Requirements
- 2–4 years of relevant hands-on experience in Performance Marketing or Digital Marketing.
- Robust practical

📌 Performance Marketer (Pimpri-Chinchwad)
🏢 PRATIBHA SKILL DEVELOPMENT CENTER
📍 Pimpri-Chinchwad