Senior Marketing Manager – Printing Industry

Department: Marketing
Experience: 7–12 Years
Industry: Printing / Packaging / Publishing / Print Technology
Employment Type: Full-time
Reporting To: Head of Marketing / Business Head

Job Summary

We are looking for an experienced and result-oriented Senior Marketing Manager with strong knowledge of the printing industry to lead marketing strategy, brand development, demand generation, customer acquisition, and business growth.

The ideal candidate should understand the printing ecosystem, including printing processes, machinery, consumables, substrates, packaging, labels, commercial printing, and digital printing, and should be able to convert technical product knowledge into effective marketing strategies.

Key Responsibilities
- Develop and execute the overall marketing strategy aligned with business and sales objectives.
- Generate new business opportunities through B2B marketing, digital marketing, events, exhibitions, campaigns, and industry networking.
- Develop marketing plans for printing products, machinery, consumables,



solutions, and services.
- Conduct market research and competitor analysis within the printing and packaging industry.
- Identify recent markets, customer segments, applications, and business opportunities.
- Work closely with the sales and technical teams to develop effective product positioning and go-to-market strategies.
- Manage brand positioning, corporate communication, product communication, and promotional activities.
- Plan and execute digital marketing campaigns, including SEO, SEM, social media, email marketing, content marketing, and lead-generation campaigns.
- Develop product brochures, catalogues, presentations, case studies, videos, website content, and other marketing materials.
- Plan and manage participation in printing exhibitions, trade shows, conferences, seminars, customer meets, and industry events.
- Build and maintain relationships with customers, dealers, distributors,

📌 Senior Marketing Manager (Mumbai)
🏢 Street Neon India
📍 Mumbai