Job Title: Marketing Senior Digital & Performance Marketing
Location: Bangalore, India
Company: Caledon Technologies India Pvt Ltd

About the Role

We are seeking a highly result-oriented and experienced Marketing Skilled (5+ years) to do marketing for global digital marketing initiatives for our car rental operations and corporate. The role is based out of our Bangalore office and requires hands-on expertise in Google Ads, social media marketing, and multi-platform campaign management worldwide.

This role requires strong expertise in performance marketing, reporting, brand management, and online reputation handling.

Key Responsibilities
- Plan, execute, and optimize Google Ads (Search, Display, Performance Max, YouTube) campaigns globally
- Manage paid and organic campaigns across Meta (Facebook & Instagram), LinkedIn, Twitter (X), and other social platforms
- Develop global digital marketing strategies targeting North America, Europe, Middle East, and other markets
- Monitor ROI, CPL, CPA, ROAS and other performance metrics
- Handle keyword research, competitor analysis,



and bid strategy optimization
- Coordinate with OTA platforms and partners to improve visibility and bookings
- Manage review platforms and brand reputation
- Work closely with corporate management to align marketing goals with revenue targets
- Prepare weekly and monthly performance reports with actionable insights
- Coordinate with creative teams for ad creatives, landing pages, and campaign assets
- Oversee SEO, remarketing, and email marketing campaigns
- Conduct keyword research, competitor analysis, and budget optimization
- Manage remarketing and audience targeting strategies

Reporting & Analytics
- Prepare detailed weekly and monthly performance reports
- Present insights, campaign analysis, and growth recommendations to corporate management
- Track booking performance and marketing contribution toward revenue targets
- Maintain dashboard reporting for management review

Online Rep

📌 Marketing Senior Digital (Bengaluru)
🏢 Caledon Technologies India
📍 Bengaluru