We are looking for a Meta Ads Specialist to plan, execute, monitor, and optimize advertising campaigns on Facebook and Instagram to generate leads, conversions, website traffic, and business growth

Key Responsibilities:
- Plan and execute Meta advertising campaigns based on business objectives.
- Create and manage campaigns, ad sets, audiences, and ads using Meta Ads Manager.
- Conduct audience research and competitor analysis.
- Set up and optimize lead generation, traffic, engagement, conversion, and retargeting campaigns.
- Manage campaign budgets and optimize ad spend for better results.
- Create and test different ad copies, creatives, formats, and audience segments.
- Monitor key metrics such as CPL, CPA, CTR, CPC, CPM, conversion rate, and ROAS.
- Perform A/B testing to identify the best-performing campaigns and creatives.




- Set up and monitor Meta Pixel, events, and conversion tracking.
- Analyze campaign performance and identify areas for improvement.
- Optimize landing pages and campaigns to improve conversion rates.
- Develop retargeting and remarketing strategies.
- Prepare weekly/monthly campaign performance reports.
- Coordinate with the content, graphic design, sales, and development teams.
- Stay updated with Meta Ads updates, policies, targeting options, and industry trends.

Pay: ₹10,000.00 - ₹12,000.00 per week

Experience:
- Performance management: 2 years (Required)

Work Location: In person

📌 Meta Ads Specialist (Kozhikode)
🏢 Atlanduz Technologies
📍 Kozhikode